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Customer Engagement - A comparison between Australian and French Wine Events · Study

WorkCustomer Engagement - A comparison between Australian and French Wine Events

Teagan Altschwager2014

Work2014

Customer Engagement - A comparison between Australian and French Wine Events

Teagan Altschwager · Jodie Conduit · Tatiana Bouzdine‐Chameeva · Steve Goodman

2 citations·0/0 files stored·Figshare

No readable copy stored yet — this record is metadata only.

Wine Industry and Tourism Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

Abstract

Customer Engagement - A comparison between Australian and French Wine Events

Citations in this library

Stored only when both papers are in the corpus — 2 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Evolving to a New Dominant Logic for Marketing 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 2001Consumer perceived value: The development of a multiple item scale 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?2011Customer Engagement 2011Consumer engagement in a virtual brand community: An exploratory analysis 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase

Details

Year2014

Typeother

Published2014-01-01

VenueFigshare

Languageen

Citations2

Files0 public / 0

ShelfWine Industry and Tourism

Identifiers

openalex_workW2809315798

Links

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