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Sales promotion as a leverage strategy for improving sales and profit ability in alcohol beverage industry
11 references·0 citing·44 second hop
Sales promotion as a leverage strategy for improving sales and profit ability in alcohol beverage industry (2018)Sales promotion as a leverage strategy fo…The Marketing Mix Affect on the Consumer Buying Decision (Case Study of Sausage Products at PT. Aroma Denpasar) (2017)The Marketing Mix Affect on t…Effect of Celebrity Endorsements on Consumers Purchase Decision in Nigeria (2016)Effect of Celebrity Endorseme…Marketing in Nigeria: concepts, principles and decisions (2008)Marketing in Nigeria: concept…Sales promotion effectiveness: the impact of consumer differences at an ethnic‐group level (2005)Sales promotion effectiveness…Consumer evaluations of sales promotion: the effect on brand choice (2005)Consumer evaluations of sales…Marketing communication : principles and practice (2002)Marketing communication : pri…Marketing communications : an integrated approach (1998)Marketing communications : an…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Sales promotion – a missed opportunity for services marketers? (1995)Sales promotion – a missed op…Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…Marketing, Strategic Planning and the Theory of the Firm (1982)Marketing, Strategic Planning…Reputation and corporate strategy: A review of recent theory and applications (1988)Service management and marketing: managing the moments of truth in service competition (1990)How do Japanese consumers perceive wireless ads? A multivariate analysis (2004)Communicating in the new interactive marketspace (2008)Cultures and Organizations, Software of the mind. Intercultural Cooperation and Its Importance for survival (2010)Strong Reciprocity in Consumer Boycotts (2015)Problems and Strategies in Services Marketing (1985)Impact of Sales Promotions on When, What, and How Much to Buy (1988)The Price Knowledge and Search of Supermarket Shoppers (1990)Online vs. Offline Coupon Redemption Behaviors (2010)To save or to lose: does framing price promotion affect consumers' purchase intentions? (2011)An empirical model of marketing strategy and shareholder value (2012)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cultures and Organizations: Software of the Mind. (1993)Service quality and satisfaction: an international comparison of professional services perceptions (2007)Impact of sales Promotion's benefits on perceived value: Does product category moderate the results? (2019)The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention (2019)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)Choice Based on Reasons: The Case of Attraction and Compromise Effects (1989)The role of pre-consumption experience in perceived value of retailer brands: Consumers' experience from emerging markets (2017)Mediated-moderated effects: High and low store image, brand awareness, perceived value from mini and supermarkets retail stores (2020)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)A Behavioral Theory of the Firm (1964)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Marketing, Scientific Progress, and Scientific Method (1983)Evolution of the Marketing Organization: New Forms for Turbulent Environments (1991)Customer relationship management: Finding value drivers (2006)The Emergence Of IMC: A Theoretical Perspective (2004)The management of destination brands: Five guiding principles based on recent developments in corporate branding theory (2007)Customer experience management: a critical review of an emerging idea (2010)Understanding the Impact of Synergy in Multimedia Communications (2003)Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)What makes a useful online review? Implication for travel product websites (2014)Influence factor of consumers interest on using E-money (2019)PENGARUH DAYA TARIK, KEPERCAYAAN, DAN KEAHLIAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN (2019)Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on Consumer Buying Decision (2021)Perceived value of satisfaction with services provided to faculties among liaison librarians (2009)Perspectives on Consumerism and Consumer Protection Act in Nigeria (2012)Impact of E-service quality on customer satisfaction: a study of internet banking for general and maritime services in Nigeria (2022)Reason-based choice (1993)Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)
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References

  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1982Marketing, Strategic Planning and the Theory of the Firm522 cited
  • 1998Marketing communications : an integrated approach398 cited
  • 2005Consumer evaluations of sales promotion: the effect on brand choice201 cited
  • 2005Sales promotion effectiveness: the impact of consumer differences at an ethnic‐group level155 cited
  • 2002Marketing communication : principles and practice87 cited
  • 1995Sales promotion – a missed opportunity for services marketers?47 cited
  • 2008Marketing in Nigeria: concepts, principles and decisions35 cited
  • 2016Effect of Celebrity Endorsements on Consumers Purchase Decision in Nigeria30 cited
  • 2017The Marketing Mix Affect on the Consumer Buying Decision (Case Study of Sausage Products at PT. Aroma Denpasar)18 cited

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