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Real World Examples of Wine Market Segments With a Focus on the Australian Market · Study

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ChapterReal World Examples of Wine Market Segments With a Focus on the Australian Market

Trent E. Johnson2018

Chapter2018

Real World Examples of Wine Market Segments With a Focus on the Australian Market

Trent E. Johnson · Lukas Danner · Susan E.P. Bastian

2 citations·0/0 files stored·Elsevier eBooks

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Wine Industry and Tourism Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics

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References

2006Country‐of‐origin effects on Chinese wine consumers 2002Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach 2007Wine-Related Lifestyle (WRL) Market Segmentation: Demographic and Behavioural Factors 1986A Consumer Approach to Branded Wines 2007A preliminary study of the relationship between Australian wine consumers' wine expertise and their wine purchasing and consumption behaviour 2003An Empirical Confirmation of Wine‐Related Lifestyle Segments in the Australian Wine Market 1994Wine: Achieving Competitive Advantage Through Design 2014The Chinese wine market: a market segmentation study

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Year2018

Typechapter

Published2018-01-01

VenueElsevier eBooks

Languageen

Citations2

Files0 public / 0

ShelfWine Industry and Tourism

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doi10.1016/b978-0-08-100596-5.21448-0

openalex_workW2809633918

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