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Real World Examples of Wine Market Segments With a Focus on the Australian Market
16 references·0 citing·45 second hop
Real World Examples of Wine Market Segments With a Focus on the Australian Market (2018)Real World Examples of Wine Market Segmen…Domain-specific market segmentation: a wine-related lifestyle (WRL) approach (2017)Domain-specific market segmen…Consumer Segmentation Methods for the Wine Market (2017)Consumer Segmentation Methods…A fine wine instrument – an alternative for segmenting the Australian wine market (2015)A fine wine instrument – an a…The Chinese wine market: a market segmentation study (2014)The Chinese wine market: a ma…The Irish wine market: a market segmentation study (2009)The Irish wine market: a mark…China’s role in global competition in the wine industry: A new contestant and future trends (2009)China’s role in global compet…Dragon wine: developments in the Chinese wine industry (2008)Dragon wine: developments in …Wine-Related Lifestyle (WRL) Market Segmentation: Demographic and Behavioural Factors (2007)Wine-Related Lifestyle (WRL) …A preliminary study of the relationship between Australian wine consumers' wine expertise and their wine purchasing and consumption behaviour (2007)A preliminary study of the re…Country‐of‐origin effects on Chinese wine consumers (2006)Country‐of‐origin effects on …An Empirical Confirmation of Wine‐Related Lifestyle Segments in the Australian Wine Market (2003)An Empirical Confirmation of …Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach (2002)Segmentation of the Australia…An Empirical Confirmation of Segments in the Australian Wine Market (1999)An Empirical Confirmation of …Wine: Achieving Competitive Advantage Through Design (1994)Wine: Achieving Competitive A…Grapes and Wine Seminar — Prospering in the 1990s: Changing Your View of the Consumer (1991)Grapes and Wine Seminar — Pro…A Consumer Approach to Branded Wines (1986)A Consumer Approach to Brande…Risk Reducing Strategies Used in the Purchase of Wine in the UK (1989)Marketing Research: An Applied Orientation (1994)Winery Tourism Life-cycle Development: A Proposed Model (2001)Consumer segmentation based on usage of sales channels in the German wine market (2014)The evolution of wine research (2017)Culture's Consequences: International Differences in Work-Related Values. (1983)Dimensions of Brand Personality (1997)Marketing management: analysis. planning. implementation and control (2000)Benefit-based consumer segmentation and performance evaluation of clustering approaches: An evidence of data-driven decision-making (2018)The relationships of wine promotion, customer satisfaction, and behavioral intention: The moderating roles of customers' gender and age (2019)Impact of COVID-19 pandemic on micro, small, and medium-sized Enterprises operating in Pakistan (2020)The present and future of the international wine industry (2002)The wine drinking behaviour of young adults: an exploratory study in China (2011)Converging and diverging business model innovation in regional intersectoral cooperation–exploring wine industry 4.0 (2020)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Research Methods for Business Students (2003)Regional brand image and perceived wine quality: the consumer perspective (2007)Consumer behaviour for wine 2.0: A review since 2003 and future directions (2012)Tasting green: an experimental design for investigating consumer perception of organic wine (2014)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Market Segmentation: Conceptual and Methodological Foundations (1997)Market Segmentation (2000)Online, face-to-face and telephone surveys—Comparing different sampling methods in wine consumer research (2013)Best-Worst Scaling: Theory, Methods and Applications (2015)Bibliometric analysis of publications on wine tourism in the databases Scopus and WoS (2016)Marketing Management: Analysis, Planning and Control (1973)Marketing Planning for Wine (1990)Influence of Wine Packaging on Consumers' Decision to Purchase (2006)Motivational factors of gender, income and age on selecting a bottle of wine (2006)Understanding the relationship between green approach and marketing innovations tools in the wine sector (2016)The Role of Personal Values in Marketing and Consumer Behavior (1977)Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice (2005)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Issues and Advances in Segmentation Research (1978)Social media engagement behavior (2019)The Scree Test For The Number Of Factors (1966)The Effects of Product Class Knowledge on Information Search Behavior (1985)The culture of wine buying in the UK off‐trade (2009)Market segmentation in wine tourism: strategies for wineries and destinations in Spain (2015)Expertise Shapes Multimodal Imagery for Wine (2020)Advances in Consumer Research (2025)Appellation as an indicator of quality (2010)One size does (obviously not) fit all: Using product attributes for wine market segmentation (2017)Generational cohort theory and wine: analyzing how gen Z differs from other American wine consuming generations (2020)
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References

  • 2006Country‐of‐origin effects on Chinese wine consumers262 cited
  • 2002Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach213 cited
  • 2007Wine-Related Lifestyle (WRL) Market Segmentation: Demographic and Behavioural Factors177 cited
  • 1986A Consumer Approach to Branded Wines176 cited
  • 2007A preliminary study of the relationship between Australian wine consumers' wine expertise and their wine purchasing and consumption behaviour90 cited
  • 2003An Empirical Confirmation of Wine‐Related Lifestyle Segments in the Australian Wine Market85 cited
  • 1994Wine: Achieving Competitive Advantage Through Design63 cited
  • 2014The Chinese wine market: a market segmentation study60 cited
  • 2008Dragon wine: developments in the Chinese wine industry58 cited
  • 1999An Empirical Confirmation of Segments in the Australian Wine Market55 cited
  • 2009The Irish wine market: a market segmentation study46 cited
  • 2017Domain-specific market segmentation: a wine-related lifestyle (WRL) approach46 cited
  • 2015A fine wine instrument – an alternative for segmenting the Australian wine market43 cited
  • 1991Grapes and Wine Seminar — Prospering in the 1990s: Changing Your View of the Consumer43 cited
  • 2009

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China’s role in global competition in the wine industry: A new contestant and future trends
25 cited
  • 2017Consumer Segmentation Methods for the Wine Market20 cited
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