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Use of Transmedia Storytelling Within the Context of Postmodern Advertisement
14 references·0 citing·51 second hop
Use of Transmedia Storytelling Within the Context of Postmodern Advertisement (2018)Use of Transmedia Storytelling Within the…A computational model of transmedia ecosystem for story-based contents (2016)A computational model of tran…Transmedia marketing : strengthening multiplatform user participation through storytelling (2014)Transmedia marketing : streng…News Media Consumption in the Transmedia Age (2014)News Media Consumption in the…Introduction: Transmedia Practices: A Television Branding Revolution (2014)Introduction: Transmedia Prac…Exploring new communication strategies for a global brand : transmedia storytelling and gamification (2013)Exploring new communication s…Analysis of Trans-media Storytelling Strategies (2013)Analysis of Trans-media Story…Brand Development and Transmedia Production The Geofreakz Case Study (2012)Brand Development and Transme…Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production (2009)Transmedia Storytelling: Impl…Consumer Culture and Postmodernism (2007)Consumer Culture and Postmode…Public Administration Enquiry and Social Science in The Postmodern Condition: Some Implications of Value Pluralism (2005)Public Administration Enquiry…From segmentation to fragmentation (1997)From segmentation to fragment…Liberatory Postmodernism and the Reenchantment of Consumption (1995)Liberatory Postmodernism and …Mirror, Mirror: Some Postmodern Reflections on Global Advertising (1993)Mirror, Mirror: Some Postmode…Transmedia Storytelling, an ally of Corporate Communication: #Dropped by Heineken case study (1970)Transmedia Storytelling, an a…Social Theory and Social Structure (1958)The Constitution of Society. 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this work references cited by second hop

References

  • 2007Consumer Culture and Postmodernism2,066 cited
  • 1995Liberatory Postmodernism and the Reenchantment of Consumption1,633 cited
  • 2009Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production569 cited
  • 1997From segmentation to fragmentation363 cited
  • 1993Mirror, Mirror: Some Postmodern Reflections on Global Advertising95 cited
  • 2014News Media Consumption in the Transmedia Age45 cited
  • 1970Transmedia Storytelling, an ally of Corporate Communication: #Dropped by Heineken case study44 cited
  • 2005Public Administration Enquiry and Social Science in The Postmodern Condition: Some Implications of Value Pluralism34 cited
  • 2016A computational model of transmedia ecosystem for story-based contents20 cited
  • 2013Analysis of Trans-media Storytelling Strategies15 cited
  • 2013Exploring new communication strategies for a global brand : transmedia storytelling and gamification14 cited
  • 2014Introduction: Transmedia Practices: A Television Branding Revolution13 cited
  • 2014Transmedia marketing : strengthening multiplatform user participation through storytelling12 cited
  • 2012Brand Development and Transmedia Production The Geofreakz Case Study8 cited

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