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The Role of Sport Marketing Mix in Generating Revenue for Iranian Football Clubs
6 references·0 citing·36 second hopsampled
The Role of Sport Marketing Mix in Generating Revenue for Iranian Football Clubs (2018)The Role of Sport Marketing Mix in Genera…International sport marketing: practical and future research implications (2011)International sport marketing…Understanding globalization through football: The new international division of labour, migratory channels and transnational trade circuits (2010)Understanding globalization t…A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector (2010)A model to investigate the in…Economic impacts of the FIFA Soccer World Cups in France 1998, Germany 2006, and outlook for South Africa 2010 (2009)Economic impacts of the FIFA …A Review of Marketing Mix: 4Ps or More? (2009)A Review of Marketing Mix: 4P…Influencing the online consumer's behavior: the Web experience (2004)Influencing the online consum…Value of public goods from sports stadiums: the CVM approach (2000)The effect of professional sports on earnings and employment in the services and retail sectors in US cities (2003)The Quest for the Cup: Assessing the Economic Impact of the World Cup (2004)Hosting mega-events: A guide to the evaluation of development effects in integrated metropolitan regions (2012)Determinants of daily fluctuations in air passenger volumes. The effect of events and holidays on Milan Malpensa airport (2016)State strategies for leveraging sports mega-events: unpacking the concept of ‘legacy’ (2017)Marketing Management: Analysis, Planning and Control (1973)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Marketing management: analysis. planning. implementation and control (2000)Masstige marketing redefined and mapped (2015)Marketing mix, customer value, and customer loyalty in social commerce (2017)Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion (2017)A Conceptual Model of Entrepreneurship as Firm Behavior (1991)Brand Community (2001)Dreaming With BRICs: The Path to 2050 (2006)Determinants of Regional Sport Network Television Ratings in MLB, NBA, and NHL (2014)Sport innovation management: towards a research agenda (2016)Branding governance in international recurring sports events: the World Rugby ‘Sevens’ Series (2022)Principles of Marketing (1972)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)Success Factors for Destination Marketing Web Sites: A Qualitative Meta-Analysis (2007)Foundations of Social Media Marketing (2014)Enhancing consumer engagement in e-commerce live streaming via relational bonds (2020)The Strength of Weak Ties (1973)Economic Action and Social Structure: The Problem of Embeddedness (1985)Bowling alone: the collapse and revival of American community (2000)Established – outsider relations in youth football tournaments: an exploration of transnational power figurations between Scandinavian organizers and African teams (2013)Migration and Career Transitions in Professional Sports: Transnational Athletic Careers in a Psychological and Sociological Perspective (2014)Transnational Public Attention in European Club Football: Current trends and driving forces (2015)Review of Psychometric theory (2nd ed.). (1979)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer-based brand equity measurement: lessons learned from an international study (2015)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward (2022)
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References

  • 2004Influencing the online consumer's behavior: the Web experience618 cited
  • 2009A Review of Marketing Mix: 4Ps or More?345 cited
  • 2010A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector289 cited
  • 2009Economic impacts of the FIFA Soccer World Cups in France 1998, Germany 2006, and outlook for South Africa 2010151 cited
  • 2010Understanding globalization through football: The new international division of labour, migratory channels and transnational trade circuits143 cited
  • 2011International sport marketing: practical and future research implications132 cited

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