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How brands enchant: Insights from observing community driven brand creation
16 references·4 citing·42 second hop
How brands enchant: Insights from observing community driven brand creation (2008)How brands enchant: Insights from observi…The Discovery of Grounded Theory (2017)The Discovery of Grounded The…Symbols for Sale (2012)Symbols for SaleThe Penguin's Window: Corporate Brands From an Open-Source Perspective (2006)The Penguin's Window: Corpora…Religiosity in the Abandoned Apple Newton Brand Community (2005)Religiosity in the Abandoned …Emotional Branding and the Strategic Value of the Doppelgänger Brand Image (2005)Emotional Branding and the St…What lurkers and posters think of each other [online community] (2004)What lurkers and posters thin…The future of competition: co-creating unique value with customers (2004)The future of competition: co…Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Why Do Brands Cause Trouble? …The Politics of Consumption: A Re-Inquiry on Thompson and Haytko's (1997) “Speaking of Fashion”: Table 1 (2002)The Politics of Consumption: …Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man (2002)Can Consumers Escape the Mark…Building Brand Community (2002)Building Brand CommunityBuilding Strong Brands (1995)Building Strong BrandsMarket-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)Market-Oriented Ethnography: …The Critical Imagination: Emancipatory Interests in Consumer Research (1991)The Critical Imagination: Ema…Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Culture and Consumption: A Th…Exit, Voice and Loyalty: Responses to Decline in Firms, Organizations, and States. (1970)Exit, Voice and Loyalty: Resp…Working consumers’ psychological states in firm-hosted virtual communities (2019)Working consumers’ psychologi…On the road to prosumption: marketing discourse and the development of consumer competencies (2012)On the road to prosumption: m…Fanaticism - Its development and meanings in consumers' lives (2011)Fanaticism - Its development …Costless Creation of Strong Brands by User Communities: Implications for Producer-Owned Brands (2008)Costless Creation of Strong B…The Rites Of Passage (1961)How To Do Things With Words (1975)Possessions and the Extended Self (1988)Focus Groups as Qualitative Research (1997)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Course in General Linguistics (2017)Stigma: Notes on the Management of Spoiled Identity (1969)Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Brand Community (2001)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations (2007)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Handbook of Qualitative Research (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Economic Action and Social Structure: The Problem of Embeddedness (1985)Bowling alone (2000)Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (2003)We Are What We Post? Self-Presentation in Personal Web Space (2003)Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings (2004)The Presentation of Self in Everyday Life. (1956)The Strength of Weak Ties (1973)Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation (2006)Towards Social Leverage of Sport Events (2006)Distinction: A Social Critique of the Judgement of Taste* (2018)The Transformation of the Innovation Process: How Digital Tools are Changing Work, Collaboration, and Organizations in New Product Development* (2020)Co-creation experiences: The next practice in value creation (2004)Managing the co-creation of value (2007)The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes (2019)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Qualitative Analysis for Social Scientists (1987)Grounded theory research: Procedures, canons, and evaluative criteria (1990)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The proactive component of organizational behavior: A measure and correlates (1993)A Decade of System Justification Theory: Accumulated Evidence of Conscious and Unconscious Bolstering of the Status Quo (2004)Modernization, cultural change, and democracy the human development sequence (2005)
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References

  • 2017The Discovery of Grounded Theory25,772 cited
  • 1970Exit, Voice and Loyalty: Responses to Decline in Firms, Organizations, and States.11,189 cited
  • 1995Building Strong Brands4,432 cited
  • 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
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  • 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
  • 2002Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man1,251 cited
  • 2005Religiosity in the Abandoned Apple Newton Brand Community1,027 cited
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  • 2002The Politics of Consumption: A Re-Inquiry on Thompson and Haytko's (1997) “Speaking of Fashion”: Table 1

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189 cited
  • 2004What lurkers and posters think of each other [online community]95 cited
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    • 2012On the road to prosumption: marketing discourse and the development of consumer competencies169 cited
    • 2008Costless Creation of Strong Brands by User Communities: Implications for Producer-Owned Brands25 cited
    • 2019Working consumers’ psychological states in firm-hosted virtual communities19 cited
    • 2011Fanaticism - Its development and meanings in consumers' lives17 cited