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Qualitative Marketing Research
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Qualitative Marketing Research (2001)Qualitative Marketing ResearchGreen banking initiatives: a qualitative study on Indian banking sector (2021)Green banking initiatives: a …Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice (2018)Understanding the Omnichannel…Young Men, Help-Seeking, and Mental Health Services: Exploring Barriers and Solutions (2016)Young Men, Help-Seeking, and …Brand communication through digital influencers: Leveraging blogger engagement (2014)Brand communication through d…Introducing Dyadic Interviews as a Method for Collecting Qualitative Data (2013)Introducing Dyadic Interviews…A framework of organisational innovation and outcomes in SMEs (2011)A framework of organisational…Atmospheric cues and their effect on the hedonic retail experience (2010)Atmospheric cues and their ef…Qualitative Inhaltsanalyse (2009)Qualitative InhaltsanalyseCity branding and the Olympic effect: A case study of Beijing (2009)City branding and the Olympic…Brand authentication: creating and maintaining brand auras (2009)Brand authentication: creatin…Service quality in postgraduate education (2008)Service quality in postgradua…Customer loyalty: an empirical study (2008)Customer loyalty: an empirica…The mix of qualitative and quantitative research in major marketing journals, 1993‐2002 (2007)The mix of qualitative and qu…E‐marketing and SMEs: operational lessons for the future (2007)E‐marketing and SMEs: operati…Innovation orientation outcomes: The good and the bad (2006)Innovation orientation outcom…Developing strategic partnerships in the supply chain: a practitioner perspective (2000)Developing strategic partners…A theory of human motivation. (1943)Qualitative research and evaluation methods (1980)Diffusion of Innovations 1 (2019)Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication (2019)The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention (2019)How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest (2020)An approach to environmental psychology (1974)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Qualitative Data Analysis: An Expanded Sourcebook (1994)Measuring retail customer experience (2013)Store of the future: Towards a (re)invention and (re)imagination of physical store space in an omnichannel context (2019)Visual merchandising and store atmospherics: An integrated review and future research directions (2022)Organizational Strategy, Structure, and Process (1978)Exploration and Exploitation in Organizational Learning (1991)Ambidextrous Organizations: Managing Evolutionary and Revolutionary Change (1996)Intangible aspects of innovation capability in SMEs: Impacts of size and industry (2014)Impact of Entrepreneurial Orientation on Innovation Capability: The Mediating Role of Absorptive Capability and Organizational Learning Capabilities (2021)The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size (2023)Importance-Performance Analysis (1977)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Measuring Service Quality: A Reexamination and Extension (1992)Service quality in a higher education context: an integrated model (2012)Measuring service quality in higher education (2016)Evaluating service quality and performance of higher education institutions: a systematic review and a post-COVID-19 outlook (2021)From city marketing to city branding: Towards a theoretical framework for developing city brands (2004)CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK? (2005)Competitive Identity: The New Brand Management for Nations, Cities and Regions (2006)Social media: A new vehicle for city marketing in China (2013)Understanding cities through city brands: City branding as a social and semantic network (2014)Revisiting the host city: An empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics (2016)Open for innovation: the role of openness in explaining innovation performance among U.K. manufacturing firms (2005)Business model innovation vs replication: financial performance implications of strategic emphases (2010)Organizational innovation outcomes in SMEs: Effects of age, size, and sector (2012)Synergy effects of innovation on firm performance (2017)Qualitative Interviewing: The Art of Hearing Data (1996)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Constructing grounded theory : a practical guide through qualitative analysis (2006)Using Joint Interviews to Add Analytic Value (2015)Methods for exploring and eliciting patient preferences in the medical product lifecycle: a literature review (2019)A Systematic Comparison of In-Person and Video-Based Online Interviewing (2022)Determining Validity in Qualitative Inquiry (2000)The Social Identity Theory of Intergroup Behavior (2004)Using thematic analysis in psychology (2006)Adolescent and Young Adult Male Mental Health: Transforming System Failures Into Proactive Models of Engagement (2018)Multidimensional social and cultural norms influencing HPV vaccine hesitancy in Asia (2020)Prevalence of anxiety in college and university students: An umbrella review (2023)Case Study Research: Design and Methods (1984)Building Theories from Case Study Research (1989)Do Green Banking Activities Improve the Banks’ Environmental Performance? The Mediating Effect of Green Financing (2022)Green banking and sustainability – a review (2022)Modeling the impact of corporate social responsibility on sustainable purchase intentions: insights into brand trust and brand loyalty (2022)The Coding Manual for Qualitative Researchers (2025)The Challenge of Qualitative Content Analysis (1952)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)An Overview of Content Analysis (2003)Intercultural learning in English as foreign language instruction: The importance of teachers’ intercultural experience and the usefulness of precise instructional directives (2010)Why Do Incumbents Respond Heterogeneously to Disruptive Innovations? The Interplay of Domain Identity and Role Identity (2018)Core, intertwined, and ecosystem-specific clusters in platform ecosystems: analyzing similarities in the digital transformation of the automotive, blockchain, financial, insurance and IIoT industry (2020)
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  • 2014Brand communication through digital influencers: Leveraging blogger engagement590 cited
  • 2013Introducing Dyadic Interviews as a Method for Collecting Qualitative Data475 cited
  • 2009City branding and the Olympic effect: A case study of Beijing418 cited
  • 2006Innovation orientation outcomes: The good and the bad327 cited
  • 2016Young Men, Help-Seeking, and Mental Health Services: Exploring Barriers and Solutions322 cited
  • 2011A framework of organisational innovation and outcomes in SMEs259 cited
  • 2021Green banking initiatives: a qualitative study on Indian banking sector250 cited
  • 2008Service quality in postgraduate education245 cited
  • 2009Qualitative Inhaltsanalyse240 cited
  • 2010Atmospheric cues and their effect on the hedonic retail experience237 cited
  • 2018Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice228 cited
  • 2007E‐marketing and SMEs: operational lessons for the future218 cited
  • 2008Customer loyalty: an empirical study218 cited
  • 2007The mix of qualitative and quantitative research in major marketing journals, 1993‐2002213 cited

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2009
Brand authentication: creating and maintaining brand auras
211 cited
  • 2000Developing strategic partnerships in the supply chain: a practitioner perspective208 cited