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The impact of corporate social responsibility on brand equity

16 references·13 citing·40 second hopsampled

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References

1995A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance7,851 cited
2003Corporate Social and Financial Performance: A Meta-Analysis7,627 cited
1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.5,424 cited
2013Corporate social responsibility and access to finance3,892 cited
2006Corporate Social Responsibility, Customer Satisfaction, and Market Value3,436 cited
2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
2008The relationship between corporate social responsibility and shareholder value: an empirical test of the risk management hypothesis3,151 cited
2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication2,631 cited
2013The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness2,531 cited
2004Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives2,319 cited
2009Corporate responsibility and financial performance: the role of intangible resources2,251 cited
2010The Impact of Board Diversity and Gender Composition on Corporate Social Responsibility and Firm Reputation2,248 cited
2007Stakeholder influence capacity and the variability of financial returns to corporate social responsibility2,056 cited
2006

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The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment

1,653 cited

2006Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs1,593 cited

1999THE EFFECTS OF CORPORATE GOVERNANCE AND INSTITUTIONAL OWNERSHIP TYPES OF CORPORATE SOCIAL PERFORMANCE.1,375 cited

Cited by

2021Exploring the Relationship Between Corporate Social Responsibility, Trust, Corporate Reputation, and Brand Equity64 cited
2021The integration of corporate social responsibility and marketing concepts as a business strategy: evidence from SEM-based multivariate and Toda-Yamamoto causality models39 cited
2020The Effect of Corporate Social Responsibility Practices on Brand Equity: An Examination of Malaysia’s Top 100 Brands34 cited
2021CORPORATE SOCIAL RESPONSIBILITY AND BRAND MANAGEMENT: EVIDENCE FROM CARROLL’S PYRAMID AND TRIPLE BOTTOM LINE APPROACHES34 cited
2021The effect of target’s CSR performance on M&A deal premiums: a case for service firms32 cited
2022Examining the relationship between corporate social responsibility, corporate reputation and brand equity in Indian banking industry31 cited
2023The impact of brand value co-creation on perceived CSR authenticity and brand equity30 cited
2021Unlocking the potential of CSR: An explanatory model to determine the strategic character of CSR activities30 cited
2022The Relationship between CSR and CBBE in Sub-Saharan Africa: The Moderating Role of Customer Perceived Value21 cited
2024Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions14 cited
2019Brand equity of commoditized products of famous brands10 cited
2025Sustainable Business Through Local Strength: A Qualitative Study of Financial, Social, and Cultural Strategies in Bandung’s Culinary Micro-Enterprises6 cited
2023Does Public Value Commitment Leadership and Corporate Social Responsibility Fuel Accountant’s Productivity During Covid-19 Pandemic and New Normal: A Case Study on Public Sector in Vietnam4 cited