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Identifying College Choice Factors to Successfully Market Your Institution.
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Identifying College Choice Factors to Successfully Market Your Institution. (2003)Identifying College Choice Factors to Suc…Facility Location Selection for B-Schools in Indian Context: A Multi-Criteria Group Decision Based Analysis (2020)Facility Location Selection f…Modelling trade-offs in students’ choice set when determining universities (2019)Modelling trade-offs in stude…How to connect with your best student prospects: Saying the right things, to the right students, in the right media (2018)How to connect with your best…A Literature Review on College Choice and Marketing Strategies for Recruitment (2014)A Literature Review on Colleg…THE IMPACTS OF MARKETING MIX ON STUDENTS CHOICE OF UNIVERSITY STUDY CASE OF PRIVATE UNIVERSITY IN BANDUNG, INDONESIA (2011)THE IMPACTS OF MARKETING MIX …A causal model predicting student intention to enrol moderated by university image: using strategic management to create competitive advantage in higher education (2011)A causal model predicting stu…University marketing and consumer behaviour concerns: the shifting preference of university selection criteria in Indonesia (2010)University marketing and cons…A higher education marketing perspective on choice factors and information sources considered by South African first year university students (2008)A higher education marketing …An Integrated Model of Application, Admission, Enrollment, and Financial Aid (2006)An Impact of Education Marketing on Enrolment of Students at Private Management Colleges in Kathmandu (2018)Coefficient Alpha and the Internal Structure of Tests (1951)Health Measurement Scales: A Practical Guide to Their Development and Use (1989)Business Research Methods (2022)Principles of Marketing (1972)Choosing Colleges: How Social Class and Schools Structure Opportunity (1998)Digest of Education Statistics (2014)Service marketing mix as input and output of higher and technical education (2019)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)The balanced scorecard : measures that drive performance (1992)Using the balanced scorecard as a strategic management system (1996)‘Environment’ Submissions in the UK's Research Excellence Framework 2014 (2017)Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement (2017)Transforming Qualitative Information: Thematic Analysis and Code Development (1998)Designing and Conducting Mixed Methods Research (2007)Qualitative inquiry and research design: Choosing among five approaches, 2nd ed. (2007)The Theory of Monopolistic Competition (1957)The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orientation on Business Profitability (1990)Percepción de estudiantes sobre la comunicación institucional universitaria (2021)Marketing Research: Methodological Foundations (1977)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Location, Competition, and Economic Development: Local Clusters in a Global Economy (2000)Best-worst multi-criteria decision-making method (2014)Sample Size in Qualitative Interview Studies (2015)A New Spherical Fuzzy LBWA-MULTIMOOSRAL Framework: Application in Evaluation of Leanness of MSMEs in India (2022)The Suitability-Feasibility-Acceptability Strategy Integrated with Bayesian BWM-MARCOS Methods to Determine the Optimal Lithium Battery Plant Located in South America (2022)Application of Interval Valued Intuitionistic Fuzzy Uncertain MCDM Methodology for Ph.D Supervisor Selection Problem (2024)
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  • 2014A Literature Review on College Choice and Marketing Strategies for Recruitment59 cited
  • 2020Facility Location Selection for B-Schools in Indian Context: A Multi-Criteria Group Decision Based Analysis45 cited
  • 2010University marketing and consumer behaviour concerns: the shifting preference of university selection criteria in Indonesia22 cited
  • 2011A causal model predicting student intention to enrol moderated by university image: using strategic management to create competitive advantage in higher education15 cited
  • 2011THE IMPACTS OF MARKETING MIX ON STUDENTS CHOICE OF UNIVERSITY STUDY CASE OF PRIVATE UNIVERSITY IN BANDUNG, INDONESIA15 cited
  • 2019Modelling trade-offs in students’ choice set when determining universities13 cited
  • 2008A higher education marketing perspective on choice factors and information sources considered by South African first year university students11 cited
  • 2018How to connect with your best student prospects: Saying the right things, to the right students, in the right media10 cited

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