Determinant Factors Influencing Impulse Buying Behavior of Turkish Customers in Supermarket Setting

Ayşen Akyüz

13 citations0/0 files storedInternational Journal of Research in Business and Social Science (2147-4478)

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

Impulse buying is a common phenomenon of consumption today and its getting great attention from consumer researchers as well as marketers. It is important for companies to have a good understanding of factors triggering impulse buying. The main aim of this study is to identify the determinants influencing Turkish consumers’ impulse buying behavior in supermarkets. 593 surveys were taken into analysis which were collected between the dates 5-10 December, 2017. Regression analysis, t-test and ANOVA test were conducted to test the hypotheses. While some independent variables such as sales promotion and credit card usage found to be the affecting factors of impulse buying; variables such as income level is found to have no relation with impulse purchasing.

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References

1987The Buying Impulse 1995Normative Influences on Impulsive Buying Behavior 1989Compulsive Buying: A Phenomenological Exploration 1998Impulse buying: Modeling its precursors 1999All Negative Moods Are Not Equal: Motivational Influences of Anxiety and Sadness on Decision Making 2002The Influence of Culture on Consumer Impulsive Buying Behavior 1998Impulse buying: Modeling its precursors 1967Customer Impulse Purchasing Behavior

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