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Virtual reality in marketing communication – the impact on the message, technology and offer perception – empirical study

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References

1993What is coefficient alpha? An examination of theory and applications.8,803 cited
2013Experimental Design: Procedures for the Behavioral Sciences8,539 cited
2015Exploring the Implications of Virtual Reality Technology in Tourism Marketing: An Integrated Research Framework639 cited
2016Effects of Virtual Reality and Augmented Reality on Visitor Experiences in Museum515 cited
2017Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall252 cited
2014How do 3-dimensional images promote products on the Internet?119 cited
2012The Impact of Stereoscopic Three-Dimensional (3-D) Advertising107 cited

Cited by

2023Reinventing ecolabels in the era of augmented reality: An experimental study on the case of fair-trade coffee29 cited
2025Drivers of VR Adoption by Generation Z: Education, Entertainment, and Perceived Marketing Impact10 cited
2021The Use of New Presentation Technologies in Electronic Sales Environments and Their Influence on Product Perception10 cited
2021Pregled merjenja digitalne zrelosti MSP-jev9 cited
2023The Impact of Virtual Reality and Augmented Reality Service Technologies on Consumer Purchase Intention for Fashion Brands8 cited

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