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Viral video ads: Emotional triggers and social media virality
16 references·1 citing·50 second hop
Viral video ads: Emotional triggers and social media virality (2018)Viral video ads: Emotional triggers and s…Awe, the small self, and prosocial behavior. (2015)Awe, the small self, and pros…What Makes Online Content Viral? (2011)What Makes Online Content Vir…Compassion: An evolutionary analysis and empirical review. (2010)Compassion: An evolutionary a…Emotion Elicits the Social Sharing of Emotion: Theory and Empirical Review (2009)Emotion Elicits the Social Sh…The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites (2007)The Benefits of Facebook “Fri…Positive emotions broaden the scope of attention and thought‐action repertoires (2005)Positive emotions broaden the…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …Social Functions of Emotions at Four Levels of Analysis (1999)Social Functions of Emotions …The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)The need to belong: Desire fo…Measuring emotion: The self-assessment manikin and the semantic differential (1994)Measuring emotion: The self-a…Emotion And Adaptation (1991)Emotion And AdaptationRelations among emotion, appraisal, and emotional action readiness. (1989)Relations among emotion, appr…The Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…Emotion knowledge: Further exploration of a prototype approach. (1987)Emotion knowledge: Further ex…A triangular theory of love. (1986)A triangular theory of love.Religions, Values, and Peak-Experiences (1965)Religions, Values, and Peak-E…“Authentic Warmth in These Uncertain Times”: The Impact of Authenticity in COVID-19 Advertising on Brand Warmth and Consumer Responses (2022)“Authentic Warmth in These Un…Toward a Psychology of Being (1962)The attraction paradigm (1972)Attachment as an Organizational Framework for Research on Close Relationships (1994)Adult Romantic Attachment: Theoretical Developments, Emerging Controversies, and Unanswered Questions (2000)Principles of Categorization (2002)How Emotion Shapes Behavior: Feedback, Anticipation, and Reflection, Rather Than Direct Causation (2007)Cognitive, social, and physiological determinants of emotional state. (1962)Telling more than we can know: Verbal reports on mental processes. (1977)An attributional theory of achievement motivation and emotion. (1985)Intergroup emotions: Explaining offensive action tendencies in an intergroup context. 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References

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  • 1991Emotion And Adaptation12,682 cited
  • 2007The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites9,932 cited
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1,119 cited
  • 1965Religions, Values, and Peak-Experiences945 cited
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    • 2022“Authentic Warmth in These Uncertain Times”: The Impact of Authenticity in COVID-19 Advertising on Brand Warmth and Consumer Responses6 cited