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The Moderator Role of Brand Awareness and Brand Loyalty on Consumers’ Online Impulse Buying Behavior
16 references·1 citing·36 second hop
The Moderator Role of Brand Awareness and Brand Loyalty on Consumers’ Online Impulse Buying Behavior (2018)The Moderator Role of Brand Awareness and…The importance of brand equity to customer loyalty (2004)The importance of brand equit…Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication (2000)Brand Awareness Effects on Co…A multi‐method investigation of consumer motivations in impulse buying behavior (2000)A multi‐method investigation …Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?The Internet Shopper (1999)The Internet ShopperImpulse buying: Modeling its precursors (1998)Impulse buying: Modeling its …Impulse buying: Modeling its precursors (1998)Impulse buying: Modeling its …Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Normative Influences on Impulsive Buying Behavior (1995)Normative Influences on Impul…Building Strong Brands (1995)Building Strong BrandsCompetitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity (1994)Competitive Interference Effe…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity (1991)An Empirical Analysis of the …The Buying Impulse (1987)The Buying ImpulseThe Significance of Impulse Buying Today (1962)The Significance of Impulse B…Understanding consumers' post-consumption behaviors in C2C social commerce: the role of functional and relational customer orientation (2022)Understanding consumers' post…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Standard Edition of the Complete Psychological Works of Sigmund Freud (1953)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Congruency of scent and music as a driver of in-store evaluations and behavior (2001)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The Influence of Culture on Consumer Impulsive Buying Behavior (2002)Time-inconsistent Preferences and Consumer Self-Control (1991)Consumer trust, perceived security and privacy policy (2006)Age differences in mobile service perceptions: comparison of Generation Y and baby boomers (2008)Antecedents and Consequences of Customer Satisfaction: Do They Differ Across Online and Offline Purchases? (2018)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1995Building Strong Brands4,432 cited
  • 1987The Buying Impulse2,102 cited
  • 1995Normative Influences on Impulsive Buying Behavior1,941 cited
  • 1998Impulse buying: Modeling its precursors1,401 cited
  • 1962The Significance of Impulse Buying Today1,049 cited
  • 1999The Internet Shopper964 cited
  • 1998Impulse buying: Modeling its precursors895 cited
  • 2000A multi‐method investigation of consumer motivations in impulse buying behavior845 cited
  • 1994Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity844 cited
  • 2000Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication637 cited
  • 1991An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity452 cited

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2004
The importance of brand equity to customer loyalty
411 cited

Cited by

  • 2022Understanding consumers' post-consumption behaviors in C2C social commerce: the role of functional and relational customer orientation31 cited