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Engaging Omni-channel Consumers During Purchase Decisions · Study

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ArticleEngaging Omni-channel Consumers During Purchase Decisions

Jinzhao Lu2017

Article2017

Engaging Omni-channel Consumers During Purchase Decisions

12 citations·0/0 files stored·NCSU Libraries Repository (North Carolina State University Libraries)

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Consumer Retail Behavior Studies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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North Carolina State University Theses Textile Technology Management.

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References

1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 1979A Paradigm for Developing Better Measures of Marketing Constructs 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?1993River Magic: Extraordinary Experience and the Extended Service Encounter 1998Using LISREL for Structural Equation Modeling: A Researcher′s Guide 2010Testing measurement invariance across groups: applications in cross-cultural research.1982Using Background Music to Affect the Behavior of Supermarket Shoppers

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Year2017

Typearticle

Published2017-07-06

VenueNCSU Libraries Repository (North Carolina State University Libraries)

Languageen

Citations12

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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openalex_workW2884938196

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