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Engaging Omni-channel Consumers During Purchase Decisions
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Engaging Omni-channel Consumers During Purchase Decisions (2017)Engaging Omni-channel Consumers During Pu…Towards the identification of customer experience touch point elements (2016)Towards the identification of…Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity (2015)Chinese young consumers’ bran…Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience (2014)Fashion Shopping in Multichan…Using service convenience to reduce perceived cost (2011)Using service convenience to …Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study (2011)Estimating customer lifetime …Testing measurement invariance across groups: applications in cross-cultural research. (2010)Testing measurement invarianc…SKU demand forecasting in the presence of promotions (2009)SKU demand forecasting in the…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Building Great Customer Experiences (2002)Building Great Customer Exper…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Using LISREL for Structural Equation Modeling: A Researcher′s Guide (1998)Using LISREL for Structural E…Conversations during purchase consideration: sales assistants and customers (1997)Conversations during purchase…Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…River Magic: Extraordinary Experience and the Extended Service Encounter (1993)River Magic: Extraordinary Ex…Using Background Music to Affect the Behavior of Supermarket Shoppers (1982)Using Background Music to Aff…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions (2016)Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets (2017)Toward a three-dimensional framework for omni-channel (2017)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Liberatory Postmodernism and the Reenchantment of Consumption (1995)Development of a Scale to Measure Memorable Tourism Experiences (2010)Exploring the essence of memorable tourism experiences (2011)Modernity and Self-Identity: Self and Society in the Late Modern Age (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Structural equation modeling in practice: A review and recommended two-step approach. (1988)How General Is Trust in “Most People”? 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References

  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1993River Magic: Extraordinary Experience and the Extended Service Encounter2,572 cited
  • 1998Using LISREL for Structural Equation Modeling: A Researcher′s Guide2,007 cited
  • 2010Testing measurement invariance across groups: applications in cross-cultural research.1,575 cited
  • 1982Using Background Music to Affect the Behavior of Supermarket Shoppers1,074 cited
  • 2002Building Great Customer Experiences568 cited
  • 2014Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience451 cited
  • 2016Towards the identification of customer experience touch point elements286 cited
  • 2011Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study182 cited
  • 2009SKU demand forecasting in the presence of promotions153 cited
  • 1997Conversations during purchase consideration: sales assistants and customers81 cited

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  • 2015Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity79 cited
  • 2011Using service convenience to reduce perceived cost57 cited
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