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Target or Not? Endogenous Advertising Strategy Under Competition
16 references·2 citing·39 second hop
Target or Not? Endogenous Advertising Strategy Under Competition (2018)Target or Not? Endogenous Advertising Str…Competitive Targeted Advertising with Price Discrimination (2016)Competitive Targeted Advertis…An Economic Analysis of Online Advertising Using Behavioral Targeting1 (2014)An Economic Analysis of Onlin…Targeted advertising and advertising avoidance (2013)Targeted advertising and adve…Targeting in advertising markets: implications for offline versus online media (2011)Targeting in advertising mark…Online Display Advertising: Targeting and Obtrusiveness (2011)Online Display Advertising: T…Targeted Advertising Strategies on Television (2006)Targeted Advertising Strategi…The Targeting of Advertising (2005)The Targeting of AdvertisingThe economic analysis of advertising (2005)The economic analysis of adve…Customized Advertising via a Common Media Distributor (2005)Customized Advertising via a …Informative Advertising and Optimal Targeting in a Monopoly (2001)Informative Advertising and O…Oligopolistic Pricing and Advertising (1994)Oligopolistic Pricing and Adv…The Theory of Industrial Organization (1988)The Theory of Industrial Orga…Competitive Promotional Strategies (1988)Competitive Promotional Strat…Informative Advertising with Differentiated Products (1984)Informative Advertising with …A Model of Sales. (1980)A Model of Sales.Equilibrium Distributions of Sales and Advertising Prices (1977)Equilibrium Distributions of …The effectiveness of cross-platform targeted advertising strategy (2023)The effectiveness of cross-pl…Advertising strategies of competing firms considering consumer privacy concerns (2023)Advertising strategies of com…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)The Introduction and Performance of Store Brands (1995)The all-pay auction with complete information (1996)Practical Issues in Structural Modeling (1987)Marketing Research: An Applied Orientation (1994)Estimating Production Functions Using Inputs to Control for Unobservables (2003)Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment (2013)When Does Retargeting Work? Information Specificity in Online Advertising (2013)The Importance of Trust for Personalized Online Advertising (2015)Advertising as Information (1974)Price and Advertising Signals of Product Quality (1986)Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)Information and Consumer Behavior (1970)Conditional logit analysis of qualitative choice behavior (1972)Advertising, Breadth of Ownership, and Liquidity (2003)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2007)The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)Competition in two-sided markets (2006)Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Markets for Information: An Introduction (2019)Secrets and Likes: The Drive for Privacy and the Difficulty of Achieving It in the Digital Age (2020)Digital platform-based ecosystems: The evolution of collaboration and competition between incumbent producers and entrant platforms (2021)The Private and Social Value of Information and the Reward to Inventive Activity (1978)The long tail: why the future of business is selling less of more (2007)Joint advertising, pricing and collection decisions in a closed-loop supply chain (2015)Privacy and Personal Data Collection with Information Externalities (2018)A Model of Growth Through Creative Destruction (1992)General purpose technologies ‘Engines of growth’? (1995)International Norm Dynamics and Political Change (1998)Reducing Buyer Search Costs: Implications for Electronic Marketplaces (1997)Information and the Change in the Paradigm in Economics (2002)Five Facts about Prices: A Reevaluation of Menu Cost Models * (2008)Looking into the Black Box: A Survey of the Matching FunctionOn the Efficiency of Matching and Related Models of Search and Unemployment (1990)Micro-Foundations of Urban Agglomeration Economies (2003)Electoral Competition and Special Interest Politics (1996)Distance, Lending Relationships, and Competition (2005)The Economics of Privacy (2016)
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References

  • 1988The Theory of Industrial Organization8,578 cited
  • 1980A Model of Sales.1,365 cited
  • 1977Equilibrium Distributions of Sales and Advertising Prices1,034 cited
  • 2011Online Display Advertising: Targeting and Obtrusiveness817 cited
  • 1984Informative Advertising with Differentiated Products730 cited
  • 2005The economic analysis of advertising677 cited
  • 1988Competitive Promotional Strategies598 cited
  • 2005The Targeting of Advertising522 cited
  • 2013Targeted advertising and advertising avoidance273 cited
  • 2011Targeting in advertising markets: implications for offline versus online media259 cited
  • 2014An Economic Analysis of Online Advertising Using Behavioral Targeting1202 cited
  • 2016Competitive Targeted Advertising with Price Discrimination135 cited
  • 1994Oligopolistic Pricing and Advertising116 cited
  • 2001Informative Advertising and Optimal Targeting in a Monopoly96 cited
  • 2005Customized Advertising via a Common Media Distributor75 cited
  • 2006Targeted Advertising Strategies on Television72 cited

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  • 2023Advertising strategies of competing firms considering consumer privacy concerns9 cited
  • 2023The effectiveness of cross-platform targeted advertising strategy7 cited