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The effectiveness of cross-platform targeted advertising strategy · Study

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ArticleThe effectiveness of cross-platform targeted advertising strategy

Juan Liu2023

Article2023

The effectiveness of cross-platform targeted advertising strategy

Juan Liu · Weijun Zhong · Jianqiang Zhang · Shue Mei

7 citations·0/0 files stored·Electronic Commerce Research

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Digital Platforms and Economics

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References

2013Social Networks, Personalized Advertising, and Privacy Controls 2011Online Display Advertising: Targeting and Obtrusiveness 2010Privacy Regulation and Online Advertising 2007The Value of Privacy Assurance: An Exploratory Field Experiment1 2005The Targeting of Advertising 1993Direct Mail Privacy-Efficiency Trade-offs within an Implied Social Contract Framework 2015Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where 2012Research Note —Effects of Individual Self-Protection, Industry Self-Regulation, and Government Regulation on Privacy Concerns: A Study of Location-Based Services

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Details

Year2023

Typearticle

Published2023-01-06

VenueElectronic Commerce Research

ISSN-L1389-5753

Languageen

Citations7

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/s10660-022-09659-0

openalex_workW4313640865

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