SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The effectiveness of cross-platform targeted advertising strategy
16 references·0 citing·55 second hopsampled
The effectiveness of cross-platform targeted advertising strategy (2023)The effectiveness of cross-platform targe…Valuing Intrinsic and Instrumental Preferences for Privacy (2022)Valuing Intrinsic and Instrum…The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects (2021)The Role of Ad Sequence and P…Online Display Advertising Markets: A Literature Review and Future Directions (2020)Online Display Advertising Ma…An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing (2019)An Experimental Investigation…The Role of User Privacy Concerns in Shaping Competition Among Platforms (2018)The Role of User Privacy Conc…Is Voluntary Profiling Welfare Enhancing?1 (2017)Is Voluntary Profiling Welfar…Competitive Targeted Advertising with Price Discrimination (2016)Competitive Targeted Advertis…“Do you like cookies?” Adolescents' skeptical processing of retargeted Facebook-ads and the moderating role of privacy concern and a textual debriefing (2016)“Do you like cookies?” Adoles…Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where (2015)Personalized Online Advertisi…Social Networks, Personalized Advertising, and Privacy Controls (2013)Social Networks, Personalized…Research Note —Effects of Individual Self-Protection, Industry Self-Regulation, and Government Regulation on Privacy Concerns: A Study of Location-Based Services (2012)Research Note —Effects of Ind…Online Display Advertising: Targeting and Obtrusiveness (2011)Online Display Advertising: T…Privacy Regulation and Online Advertising (2010)Privacy Regulation and Online…The Value of Privacy Assurance: An Exploratory Field Experiment1 (2007)The Value of Privacy Assuranc…The Targeting of Advertising (2005)The Targeting of AdvertisingDirect Mail Privacy-Efficiency Trade-offs within an Implied Social Contract Framework (1993)Direct Mail Privacy-Efficienc…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Adaptive Decision Maker (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Airbnb: Online targeted advertising, sense of power, and consumer decisions (2016)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement (2022)Practical Issues in Structural Modeling (1987)Marketing Research: An Applied Orientation (1994)Estimating Production Functions Using Inputs to Control for Unobservables (2003)When Does Retargeting Work? Information Specificity in Online Advertising (2013)The Importance of Trust for Personalized Online Advertising (2015)Digital Economics (2019)Social Behavior: Its Elementary Forms (1963)Dimensions of Consumer Expertise (1987)Discrete Choice Analysis: Theory and Application to Travel Demand (1987)Internet Users’ Information Privacy-Protective Responses: A Taxonomy and a Nomological MODEL1 (2008)Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention (2013)Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents (2014)Advertising as Information (1974)A Model of Sales. (1980)Price and Advertising Signals of Product Quality (1986)Targeted advertising and advertising avoidance (2013)Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)The Theory of Industrial Organization (1988)Theory of Industrial Organization. (1989)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)The real effects of financial stress in the Eurozone (2013)Energy prices and CO2 emission allowance prices: A quantile regression approach (2014)What explain the short-term dynamics of the prices of CO2 emissions? (2014)Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Social Cognitive Theory: An Agentic Perspective (2001)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Exploring the Security of Information Sharing on Social Networking Sites: The Role of Perceived Control of Information (2014)Examining individuals’ adoption of healthcare wearable devices: An empirical study from privacy calculus perspective (2016)Personalized mobile marketing strategies (2019)How Advertising Works: What Do We Really Know? (1999)Conditioning Prices on Purchase History (2005)Review of Marketing Research (2007)Nonrivalry and the Economics of Data (2020)Optimal Auction Design (1981)Bundling Information Goods: Pricing, Profits, and Efficiency (1999)The Economics of Privacy (2016)Mobile advertising: A systematic literature review and future research agenda (2021)How to Maximize Clicks for Display Advertisement in Digital Marketing? A Reinforcement Learning Approach (2022)Regulation of data-driven market power in the digital economy: Business value creation and competitive advantages from big data (2022)Industrial Market Structure and Economic Performance. (1971)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange (2006)The non-monetary benefits of mobile commerce: Extending UTAUT2 with perceived value (2018)A Theory of Psychological Reactance (1968)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Data Privacy: Effects on Customer and Firm Performance (2016)Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads (2019)Advances in Consumer Research (2025)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 2013Social Networks, Personalized Advertising, and Privacy Controls826 cited
  • 2011Online Display Advertising: Targeting and Obtrusiveness817 cited
  • 2010Privacy Regulation and Online Advertising693 cited
  • 2007The Value of Privacy Assurance: An Exploratory Field Experiment1613 cited
  • 2005The Targeting of Advertising522 cited
  • 1993Direct Mail Privacy-Efficiency Trade-offs within an Implied Social Contract Framework441 cited
  • 2015Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where427 cited
  • 2012Research Note —Effects of Individual Self-Protection, Industry Self-Regulation, and Government Regulation on Privacy Concerns: A Study of Location-Based Services348 cited
  • 2020Online Display Advertising Markets: A Literature Review and Future Directions178 cited
  • 2016Competitive Targeted Advertising with Price Discrimination135 cited
  • 2018The Role of User Privacy Concerns in Shaping Competition Among Platforms126 cited
  • 2016“Do you like cookies?” Adolescents' skeptical processing of retargeted Facebook-ads and the moderating role of privacy concern and a textual debriefing121 cited
  • 2019An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing120 cited
  • 2022Valuing Intrinsic and Instrumental Preferences for Privacy

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

109 cited
  • 2021The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects61 cited
  • 2017Is Voluntary Profiling Welfare Enhancing?155 cited
  • Cited by

    No citing works inside the corpus for this window.