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Brand afterlife: Transference to alternate brands following corporate failure · Study

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ArticleBrand afterlife: Transference to alternate brands following corporate failure

Cristel Antonia Russell2018

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Articlegreen2018

Brand afterlife: Transference to alternate brands following corporate failure

Cristel Antonia Russell · Hope Jensen Schau · Paul D. Bliese

10 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1953The Standard Edition of the Complete Psychological Works of Sigmund Freud 1958The psychology of interpersonal relations.2025Advances in Consumer Research 1998Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification.1958The Psychology of Interpersonal Relations.1987Developing Buyer-Seller Relationships 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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Year2018

Typearticle

Published2018-08-08

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations10

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2018.07.054

openalex_workW2886450147

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