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Brand afterlife: Transference to alternate brands following corporate failure
16 references·1 citing·35 second hop
Brand afterlife: Transference to alternate brands following corporate failure (2018)Brand afterlife: Transference to alternat…Advances in Consumer Research (2025)Advances in Consumer ResearchConsumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Making sense of the meaning literature: An integrative review of meaning making and its effects on adjustment to stressful life events. (2010)Making sense of the meaning l…Health outcomes of bereavement (2007)Health outcomes of bereavementWhen Good Brands Do Bad (2004)When Good Brands Do BadTHE DUAL PROCESS MODEL OF COPING WITH BEREAVEMENT: RATIONALE AND DESCRIPTION (1999)THE DUAL PROCESS MODEL OF COP…Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Fit indices in covariance str…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Is Anyone Responsible? (1991)Is Anyone Responsible?Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Why men rebel (1970)Why men rebelThe psychology of interpersonal relations. (1958)The psychology of interperson…The Psychology of Interpersonal Relations. (1958)The Psychology of Interperson…The Standard Edition of the Complete Psychological Works of Sigmund Freud (1953)The Standard Edition of the C…Mourning and Melancholia (1922)Mourning and MelancholiaUnderstanding masstige wine brands’ potential for consumer-brand relationships (2024)Understanding masstige wine b…The Principles of Psychology (1891)The Strength of Weak Ties (1973)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Handbook of Positive Psychology (2001)The Concept of Mind (2006)Principles Of Gestalt Psychology (2013)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)The Commitment-Trust Theory of Relationship Marketing (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Learned helplessness in humans: Critique and reformulation. (1978)Self-discrepancy: A theory relating self and affect. (1987)Illusion and well-being: A social psychological perspective on mental health. (1988)Framing: Toward Clarification of a Fractured Paradigm (1993)Framing as a Theory of Media Effects (1999)Framing Theory (2007)Cognitive Therapy for Depression (2012)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)From Intentions to Actions: A Theory of Planned Behavior (1985)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1953The Standard Edition of the Complete Psychological Works of Sigmund Freud17,730 cited
  • 1958The psychology of interpersonal relations.13,448 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1998Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification.12,297 cited
  • 1958The Psychology of Interpersonal Relations.11,823 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1922Mourning and Melancholia5,444 cited
  • 1991Is Anyone Responsible?3,730 cited
  • 1970Why men rebel3,500 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 2010Making sense of the meaning literature: An integrative review of meaning making and its effects on adjustment to stressful life events.3,160 cited
  • 1999THE DUAL PROCESS MODEL OF COPING WITH BEREAVEMENT: RATIONALE AND DESCRIPTION2,552 cited
  • 2007Health outcomes of bereavement1,742 cited

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  • 2004When Good Brands Do Bad1,552 cited
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    • 2024Understanding masstige wine brands’ potential for consumer-brand relationships9 cited