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Global Brand Perception in Indonesian Young Consumer
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References

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  • 2000Globalization: Social Theory and Global Culture3,538 cited
  • 1993Globalization: Social Theory and Global Culture.1,445 cited
  • 1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture1,012 cited
  • 2001Communication Theories: Perspectives, Processes, and Contexts547 cited
  • 1984Contemporary Advertising435 cited
  • 2012Conducting Online Surveys400 cited
  • 1999Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture392 cited
  • 2004The Emergence Of IMC: A Theoretical Perspective304 cited
  • 2009Brand Management: Research, Theory and Practice253 cited
  • 2009Rethinking marketing communication: From integrated marketing communication to relationship communication164 cited
  • 2008Consumer Behaviour Theory: Approaches and Models122 cited
  • 2010SME practice towards integrated marketing communications89 cited
  • 2011Global vs local brand perceptions among Thais and Turks43 cited
  • 2010Consumption of luxury fashion brands: the motives of Generation Y consumers in China22 cited

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  • 2008Chinese children's perceptions of advertising and brands: an urban rural comparison21 cited
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