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An Impact of Education Marketing on Enrolment of Students at Private Management Colleges in Kathmandu
16 references·1 citing·48 second hop
An Impact of Education Marketing on Enrolment of Students at Private Management Colleges in Kathmandu (2018)An Impact of Education Marketing on Enrol…Factors affecting students’ intentions to study at universities adopting the “student-as-customer” concept (2014)Factors affecting students’ i…Exploring the Factors That Influence Students' Choice of Higher Education in Ghana (2014)Exploring the Factors That In…A New Educational Marketing Mix: The 6ps for Private School Marketing in Iran (2012)A New Educational Marketing M…THE IMPACTS OF MARKETING MIX ON STUDENTS CHOICE OF UNIVERSITY STUDY CASE OF PRIVATE UNIVERSITY IN BANDUNG, INDONESIA (2011)THE IMPACTS OF MARKETING MIX …MARKETING HIGHER EDUCATION USING THE 7 PS FRAMEWORK (2011)MARKETING HIGHER EDUCATION US…Effect of Selected Marketing Communication Tools on Student Enrolment in Private Universities in Kenya (2011)Effect of Selected Marketing …Can a higher education institution's marketing strategy improve the student‐institution match? (2011)Can a higher education instit…Institutional Factors Influencing Students' College Choice Decision in Malaysia: A Conceptual Framework (2010)Institutional Factors Influen…Impact of Promotion on Students’ Enrollment: A Case of Private Schools in Pakistan (2010)Impact of Promotion on Studen…Marketing for Higher Education: A Relationship Marketing Approach (2008)Marketing for Higher Educatio…A new higher education marketing mix: the 7Ps for MBA marketing (2008)A new higher education market…University evaluation‐selection: a Turkish case (2006)University evaluation‐selecti…Strategic marketing planning in international schools (2005)Strategic marketing planning …Image and reputation of higher education institutions in students’ retention decisions (2001)Image and reputation of highe…Factors influencing the college choice decisions of graduate students (1995)Factors influencing the colle…Strategic Marketing for Educational Institutions (1987)Strategic Marketing for Educa…Examining factors influencing enrolment intention in Islamic higher education in Indonesia, does Islamic senior high school matter? (2024)Examining factors influencing…Marketing Research: An Applied Approach (2000)Specific remedy for specific problem: measuring service quality in South African higher education (2009)Utilizing the brand ecosystem framework in designing branding strategies for higher education (2011)University brand equity: an empirical investigation of its dimensions (2014)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)University Social Responsibility and Brand Image of Private Universities in Bangkok (2015)The student as customer and quality in higher education (2020)Student retention in higher education: the influences of organizational identification and institution reputation on student satisfaction and behaviors (2022)Studying Student College Choice: A Three-Phase Model and the Implications for Policymakers. (1987)The Role of Marketing (1999)Word-of-Mouth Processes within a Services Purchase Decision Context (2000)Choosing a University: A conjoint analysis of the impact of higher fees on students applying for university in 2012 (2012)Students’ Satisfaction and Achievement and Absorption Capacity in Higher Education (2015)Broadening the Concept of Marketing (1969)Broadening the Concept of Marketing (1969)Consumer Behavior: Building Marketing Strategy (1997)University marketing and consumer behaviour concerns: the shifting preference of university selection criteria in Indonesia (2010)Decision-making system for higher education university selection: comparison of priorities pre- and post-COVID-19 (2021)Understanding Attitudes and Predicting Social Behavior (1980)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The Behavioral Consequences of Service Quality (1996)The configuration of the university image and its relationship with the satisfaction of students (2002)Service quality and customer satisfaction of a UAE-based airline: An empirical investigation (2014)Student retention and engagement in higher education (2019)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Customer retention management processes (2006)Potential of the social media as instruments of higher education marketing: a segmentation study (2011)Marketing your university on social media: a content analysis of Facebook post types and formats (2018)The Modern American College (1981)Journal of higher education (1996)INTERCOLLEGIATE ATHLETICS AND STUDENT COLLEGE CHOICE: Exploring the Impact of Championship Seasons on Undergraduate Applications (1998)Decision‐Making Behaviour of Potential Higher Education Students (1999)An Integrated Model of Application, Admission, Enrollment, and Financial Aid (2006)Strategic Marketing for Educational Institutions (1995)Dynamic capabilities, Marketing Capability and Organizational Performance (2017)Service marketing mix as input and output of higher and technical education (2019)A Systematic and Updated Review of the Literature on Higher Education Marketing 2005–2019 (2021)College Choice in America (1983)National Center for Educational Statistics (2007)An Investigation of Academic Motivation and Career Decidedness among University Students (2020)Career aspirations and factors influencing career choices of optometry students in Ghana (2020)Family and High School Experience Influences on the Postsecondary Educational Plans of Ninth-Grade Students (1992)Images, Satisfaction and Antecedents: Drivers of Student Loyalty? A Case Study of a Norwegian University College (2007)Toward the Model of University Image: The Influence of Brand Personality, External Prestige, and Reputation (2008)
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References

  • 2001Image and reputation of higher education institutions in students’ retention decisions474 cited
  • 2008A new higher education marketing mix: the 7Ps for MBA marketing348 cited
  • 1987Strategic Marketing for Educational Institutions323 cited
  • 1995Factors influencing the college choice decisions of graduate students240 cited
  • 2008Marketing for Higher Education: A Relationship Marketing Approach227 cited
  • 2010Institutional Factors Influencing Students' College Choice Decision in Malaysia: A Conceptual Framework150 cited
  • 2006University evaluation‐selection: a Turkish case104 cited
  • 2011Can a higher education institution's marketing strategy improve the student‐institution match?97 cited
  • 2014Factors affecting students’ intentions to study at universities adopting the “student-as-customer” concept60 cited
  • 2011MARKETING HIGHER EDUCATION USING THE 7 PS FRAMEWORK42 cited
  • 2014Exploring the Factors That Influence Students' Choice of Higher Education in Ghana35 cited
  • 2005Strategic marketing planning in international schools28 cited
  • 2012A New Educational Marketing Mix: The 6ps for Private School Marketing in Iran20 cited
  • 2011Effect of Selected Marketing Communication Tools on Student Enrolment in Private Universities in Kenya18 cited

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  • 2011THE IMPACTS OF MARKETING MIX ON STUDENTS CHOICE OF UNIVERSITY STUDY CASE OF PRIVATE UNIVERSITY IN BANDUNG, INDONESIA15 cited
  • 2010Impact of Promotion on Students’ Enrollment: A Case of Private Schools in Pakistan13 cited
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    • 2024Examining factors influencing enrolment intention in Islamic higher education in Indonesia, does Islamic senior high school matter?9 cited