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Dying for Change
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Dying for Change (1990)Dying for ChangeChurch Marketing Communication Methods (2002)Church Marketing Communicatio…Church Advertising Practices and Perceptions (1996)Church Advertising Practices …Broadening the Concept of Marketing (1969)Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like Soap (1979)Church Marketing: Strategies for Retaining and Attracting Members (1998)A Taxonomy of Church Marketing Strategy Types (2004)Church Marketing: The Effect of Market Orientation on Perceived Benefits and Church Participation (2010)The use of marketing tactics by the church in fulfilling its social mandate in KwaZulu-Natal (2015)Kleppners Advertising Procedure (1950)Creative strategy in advertising (1985)Introduction to advertising and promotion : an integrated marketing communications perspective (1995)Marketing and Religion (2002)
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  • 2002Church Marketing Communication Methods24 cited
  • 1996Church Advertising Practices and Perceptions8 cited

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