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From awareness to behaviour: Testing a hierarchy of effects model on the Australian Make Healthy Normal campaign using mediation analysis
15 references·6 citing·43 second hop
From awareness to behaviour: Testing a hierarchy of effects model on the Australian Make Healthy Normal campaign using mediation analysis (2018)From awareness to behaviour: Testing a hi…Social norms: A review (2016)Social norms: A reviewUse of mass media campaigns to change health behaviour (2010)Use of mass media campaigns t…The International Encyclopedia of Communication (2008)The International Encyclopedi…The Effectiveness of Mass Communication to Change Public Behavior (2008)The Effectiveness of Mass Com…Testing a Hierarchy-of-Effects Model (2008)Testing a Hierarchy-of-Effect…Social Cognitive Theory (2008)Social Cognitive TheoryA 10-Year Retrospective of Research in Health Mass Media Campaigns: Where Do We Go From Here? (2006)A 10-Year Retrospective of Re…Lessons Learned from Public Health Mass Media Campaigns: Marketing Health in a Crowded Media World (2004)Lessons Learned from Public H…"Is there nothing more practical than a good theory?": Why innovations and advances in health behavior change will arise if interventions are used to test and refine theory (2004)"Is there nothing more practi…Exposure: Theory and Evidence about All the Ways it Matters (2002)Exposure: Theory and Evidence…A Staged Model of Communication Effects: Evidence from an Entertainment-Education Radio Soap Opera in Tanzania (2000)A Staged Model of Communicati…The theory of planned behavior (1991)The theory of planned behaviorReport on a WHO consultation (1991)Report on a WHO consultationA Review and Critique of the Hierarchy of Effects in Advertising (1990)A Review and Critique of the …Social Learning Theory. (1978)Social Learning Theory.Location-Based Moderation in Digital Marketing and E-Commerce: Understanding Gen Z’s Online Buying Behavior for Emerging Tech Products (2025)Location-Based Moderation in …Empirical Categorization of Factors Affecting Online Consumer Behavior of Gen Z Regarding Newly Launched Technological Products and Moderating Impact of Perceived Risk (2025)Empirical Categorization of F…A Model of Social Media Effects in Public Health Communication Campaigns: Systematic Review (2023)A Model of Social Media Effec…Brief online implicit bias education increases bias awareness among clinical teaching faculty (2022)Brief online implicit bias ed…The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers (2020)The YouTube Marketing Communi…Results of a mixed methods evaluation of the Make Healthy Normal campaign (2020)Results of a mixed methods ev…Self-Perception Theory (1972)The processes of causal attribution. 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References

  • 1991The theory of planned behavior90,729 cited
  • 1978Social Learning Theory.25,426 cited
  • 2010Use of mass media campaigns to change health behaviour2,491 cited
  • 2008Social Cognitive Theory1,902 cited
  • 2006A 10-Year Retrospective of Research in Health Mass Media Campaigns: Where Do We Go From Here?855 cited
  • 2004Lessons Learned from Public Health Mass Media Campaigns: Marketing Health in a Crowded Media World611 cited
  • 2016Social norms: A review507 cited
  • 2008The International Encyclopedia of Communication492 cited
  • 1990A Review and Critique of the Hierarchy of Effects in Advertising429 cited
  • 1991Report on a WHO consultation381 cited
  • 2008The Effectiveness of Mass Communication to Change Public Behavior355 cited
  • 2004"Is there nothing more practical than a good theory?": Why innovations and advances in health behavior change will arise if interventions are used to test and refine theory322 cited
  • 2000A Staged Model of Communication Effects: Evidence from an Entertainment-Education Radio Soap Opera in Tanzania126 cited
  • 2002Exposure: Theory and Evidence about All the Ways it Matters125 cited
  • 2008Testing a Hierarchy-of-Effects Model

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  • 2020The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers139 cited
  • 2023A Model of Social Media Effects in Public Health Communication Campaigns: Systematic Review92 cited
  • 2022Brief online implicit bias education increases bias awareness among clinical teaching faculty62 cited
  • 2020Results of a mixed methods evaluation of the Make Healthy Normal campaign17 cited
  • 2025Empirical Categorization of Factors Affecting Online Consumer Behavior of Gen Z Regarding Newly Launched Technological Products and Moderating Impact of Perceived Risk16 cited
  • 2025Location-Based Moderation in Digital Marketing and E-Commerce: Understanding Gen Z’s Online Buying Behavior for Emerging Tech Products11 cited