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The Influence of Emotional Factors in the Purchase of Children Products and Brands
16 references·1 citing·45 second hop
The Influence of Emotional Factors in the Purchase of Children Products and Brands (2018)The Influence of Emotional Factors in the…Consumer Behavior: Building Marketing Strategy, -13/E. 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Effects of Discrete Emotions on the Perceived Helpfulness of Online Reviews1 (2014)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)Elimination by aspects: A theory of choice. (1972)The Adaptive Decision Maker (1994)The Mixed Logit model: The state of practice (2003)Conducting Discrete Choice Experiments to Inform Healthcare Decision Making (2008)Contemporary Guidance for Stated Preference Studies (2017)The Market Maven: A Diffuser of Marketplace Information (1987)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Destination image and tourist loyalty: A meta-analysis (2013)Mood and judgment: The affect infusion model (AIM). (1995)Handbook of Positive Psychology (2001)Core affect and the psychological construction of emotion. (2003)Whence Consumer Loyalty? (1999)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 1991Measuring the hedonic and utilitarian sources of consumer attitudes2,211 cited
  • 2007Feelings and Consumer Decision Making: The Appraisal‐Tendency Framework699 cited
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  • 2000Emotional Branding : How Successful Brands Gain the Irrational Edge54 cited
  • 2001Emotional Branding: How Successful Brands Gain the Irrational Edge

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38 cited
  • 2004The Use of Price in the Purchase Decision30 cited
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    • 2022Brand quality, consumption emotions, and a decision to purchase washing machines6 cited