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Strong Brand From Consumers’ Perspective: A Cross-Cultural Study
16 references·1 citing·45 second hop
Strong Brand From Consumers’ Perspective: A Cross-Cultural Study (2018)Strong Brand From Consumers’ Perspective:…The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The Predictive Validity of Mu…A quarter century of Culture's Consequences: a review of empirical research incorporating Hofstede's cultural values framework (2006)A quarter century of Culture'…Culture, leadership, and organizations: the GLOBE study of 62 societies (2005)Culture, leadership, and orga…You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)You Are What They Eat: The In…Revenue Premium as an Outcome Measure of Brand Equity (2003)Revenue Premium as an Outcome…The C-OAR-SE procedure for scale development in marketing (2002)The C-OAR-SE procedure for sc…How perceived brand globalness creates brand value (2002)How perceived brand globalnes…Culture and systems of thought: Holistic versus analytic cognition. (2001)Culture and systems of though…Deviance or uniqueness, harmony or conformity? A cultural analysis. (1999)Deviance or uniqueness, harmo…Accounting for the effects of accountability. (1999)Accounting for the effects of…“I” Value Freedom, but “We” Value Relationships: Self-Construal Priming Mirrors Cultural Differences in Judgment (1999)“I” Value Freedom, but “We” V…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Valuing Things: The Public and Private Meanings of Possessions (1994)Valuing Things: The Public an…Culture and cause: American and Chinese attributions for social and physical events. (1994)Culture and cause: American a…Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Culture and the Self: Implica…Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Culture and Consumption: A Th…Cross‐cultural consumer psychology (2018)Cross‐cultural consumer psych…The Rites Of Passage (1961)How To Do Things With Words (1975)Focus Groups as Qualitative Research (1997)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Course in General Linguistics (2017)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Structural equation modeling in practice: A review and recommended two-step approach. (1988)What is coefficient alpha? An examination of theory and applications. 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References

  • 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation21,977 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2005Culture, leadership, and organizations: the GLOBE study of 62 societies5,057 cited
  • 2001Culture and systems of thought: Holistic versus analytic cognition.4,261 cited
  • 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,094 cited
  • 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
  • 2002The C-OAR-SE procedure for scale development in marketing2,483 cited
  • 1999Accounting for the effects of accountability.2,406 cited
  • 2006A quarter century of Culture's Consequences: a review of empirical research incorporating Hofstede's cultural values framework2,217 cited
  • 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
  • 1994Culture and cause: American and Chinese attributions for social and physical events.1,537 cited
  • 1999Deviance or uniqueness, harmony or conformity? A cultural analysis.1,216 cited
  • 2002How perceived brand globalness creates brand value1,109 cited
  • 1999“I” Value Freedom, but “We” Value Relationships: Self-Construal Priming Mirrors Cultural Differences in Judgment

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1,075 cited
  • 1994Valuing Things: The Public and Private Meanings of Possessions1,054 cited
  • 2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
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    • 2018Cross‐cultural consumer psychology65 cited