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Managing Your Brand for Employees: Understanding the Role of Organizational Processes in Cultivating Employee Brand Equity
16 references·2 citing·51 second hop
Managing Your Brand for Employees: Understanding the Role of Organizational Processes in Cultivating Employee Brand Equity (2018)Managing Your Brand for Employees: Unders…Structural Equation Modelling: Guidelines for Determining Model Fit (2008)Structural Equation Modelling…Investigating the service brand: A customer value perspective (2008)Investigating the service bra…Rethinking internal communication: a stakeholder approach (2007)Rethinking internal communica…Determinants of the brand equity (2005)Determinants of the brand equ…Building brand commitment: A behavioural approach to internal brand management (2005)Building brand commitment: A …Conceptualizing and researching employer branding (2004)Conceptualizing and researchi…The effect of consumer‐based brand equity on firms’ financial performance (2003)The effect of consumer‐based …Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…A Scaled Difference Chi-Square Test Statistic for Moment Structure Analysis (2001)A Scaled Difference Chi-Squar…Word-of-Mouth Processes within a Services Purchase Decision Context (2000)Word-of-Mouth Processes withi…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Social Identity Theory and the Organization (1989)Social Identity Theory and th…Social Identity Theory and the Organization (1989)Social Identity Theory and th…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Job Market Signaling (1973)Job Market SignalingDeveloping internal marketing strategies for measuring and managing employee-based brand equity (2023)Developing internal marketing…An examination of customer relationship management dimensions and employee-based brand equity: A study on ride-hailing industry in Saudi Arabia (2021)An examination of customer re…Comparative fit indexes in structural models. 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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1973Job Market Signaling16,329 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2008Structural Equation Modelling: Guidelines for Determining Model Fit8,744 cited
  • 1989Social Identity Theory and the Organization7,973 cited
  • 1989Social Identity Theory and the Organization5,394 cited
  • 2001A Scaled Difference Chi-Square Test Statistic for Moment Structure Analysis4,999 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 2004Conceptualizing and researching employer branding1,606 cited
  • 2000Word-of-Mouth Processes within a Services Purchase Decision Context1,335 cited
  • 2007Rethinking internal communication: a stakeholder approach684 cited
  • 2005Building brand commitment: A behavioural approach to internal brand management647 cited
  • 2003The effect of consumer‐based brand equity on firms’ financial performance506 cited
  • 2008Investigating the service brand: A customer value perspective444 cited

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  • 2005Determinants of the brand equity413 cited
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    • 2021An examination of customer relationship management dimensions and employee-based brand equity: A study on ride-hailing industry in Saudi Arabia35 cited
    • 2023Developing internal marketing strategies for measuring and managing employee-based brand equity15 cited