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NÖROPAZARLAMA LİTERATÜR İNCELEMESİ
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NÖROPAZARLAMA LİTERATÜR İNCELEMESİ (2018)NÖROPAZARLAMA LİTERATÜR İNCELEMESİNeuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …What is ‘neuromarketing’? A discussion and agenda for future research (2006)What is ‘neuromarketing’? A d…An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing (2020)An exploratory research among…PAZARLAMA ARAŞTIRMALARINDA YENİ BİR EĞİLİM OLARAK NÖROPAZARLAMA: TÜRKİYE’DE NÖROPAZARLAMA ALANINDA YAPILAN AKADEMİK ÇALIŞMALARA YÖNELİK BİR İNCELEME (2019)PAZARLAMA ARAŞTIRMALARINDA YE…The Commitment-Trust Theory of Relationship Marketing (1994)Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)What Does the Brain Tell Us About Trust and Distrust? Evidence from a Functional Neuroimaging Study (2010)Neuromarketing: The New Science of Consumer Behavior (2011)Branding the brain: A critical review and outlook (2012)The Framing of Decisions and the Psychology of Choice (1981)The Voice of the Customer (1993)The Neuroscience of Socioeconomic Status: Correlates, Causes, and Consequences (2017)A current overview of consumer neuroscience (2008)Neuromarketing: The New Science of Advertising (2015)Demystifying neuromarketing (2018)Doing Research in Business and Management: An Introduction to Process and Method (1998)
this work references cited by second hop

References

  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
  • 2006What is ‘neuromarketing’? A discussion and agenda for future research862 cited

Cited by

  • 2019PAZARLAMA ARAŞTIRMALARINDA YENİ BİR EĞİLİM OLARAK NÖROPAZARLAMA: TÜRKİYE’DE NÖROPAZARLAMA ALANINDA YAPILAN AKADEMİK ÇALIŞMALARA YÖNELİK BİR İNCELEME8 cited
  • 2020An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing6 cited

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