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The rapid development of arts festivals in the past quarter century should not make us forget that such festivals are a relatively new phenomenon in Europe and that their current explosion goes hand in hand with a growing differentiation in the events/festivals market (Klaić 2008). Notwithstanding the long history of major events, the social, economic and cultural phenomenon that we associate with the ‘festivalisation of culture’ is much more recent. It is also linked to a plurality of causes, such as the evolution of democratic regimes (notably in Southern Europe), or the decentralisation of power in France (Négrier and Jourda 2007).
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