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Fashion brand green demarketing: Effects on customer attitudes and behavior intentions
16 references·11 citing·46 second hop
Fashion brand green demarketing: Effects on customer attitudes and behavior intentions (2018)Fashion brand green demarketing: Effects …Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust (2014)Signaling the Green Sell: The…Handbook of Theories of Social Psychology (2012)Handbook of Theories of Socia…Feelings-as-Information Theory (2012)Feelings-as-Information TheoryIt's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors (2011)It's the Mind-Set that Matter…Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…Construal-level theory of psychological distance. (2010)Construal-level theory of psy…Pro‐environmental products: marketing influence on consumer purchase decision (2008)Pro‐environmental products: m…Cognitive styles in the context of modern psychology: Toward an integrated framework of cognitive style. (2007)Cognitive styles in the conte…Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products (2006)Avoiding Green Marketing Myop…No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)No Pain, No Gain: A Critical …The Cognitive Style Index: A Measure of Intuition‐Analysis For Organizational Research (1996)The Cognitive Style Index: A …Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Framing of Decisions and the Psychology of Choice (1981)The Framing of Decisions and …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Sustainable Fashion, Circularity and Consumer Behavior – Systematic Review and a Social Marketing Research and Policy Agenda (2025)Sustainable Fashion, Circular…Sustainable Fashion Choices: Exploring European Consumer Motivations behind Second-Hand Clothing Purchases (2024)Sustainable Fashion Choices: …The interplay between framing effects, cognitive biases, and learning styles in online purchasing decision: lessons for Iranian enterprising communities (2023)The interplay between framing…Prolificacy of Green Consumption Orientation and Environmental Knowledge to Slash Plastic Bag Consumption: The Moderating Role of Consumer Attitudes and the Demarketing Efforts (2023)Prolificacy of Green Consumpt…Does congruency matter for online green demarketing campaigns? Examining the effects of retargeting display ads embedded in different browsing contexts (2023)Does congruency matter for on…Demarketing for sustainability: A review and future research agenda (2023)Demarketing for sustainabilit…Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement (2022)Derivers of green buying beha…The effect of sustainable certification reputation on consumer behavior in the fashion industry: Focusing on the mechanism of congruence (2020)The effect of sustainable cer…Managing sustainability in luxury industry to pursue circular economy strategies (2020)Managing sustainability in lu…Collaborative fashion consumption in the sharing economy: Philosophical and aesthetic perspectives (2020)Collaborative fashion consump…Corporate sustainability management under market uncertainty (2019)Corporate sustainability mana…A circumplex model of affect. 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References

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  • 2007Cognitive styles in the context of modern psychology: Toward an integrated framework of cognitive style.

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754 cited
  • 2006Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products728 cited
  • 2014Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust619 cited
  • Cited by

    • 2020Managing sustainability in luxury industry to pursue circular economy strategies85 cited
    • 2019Corporate sustainability management under market uncertainty40 cited
    • 2023Demarketing for sustainability: A review and future research agenda38 cited
    • 2022Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement36 cited
    • 2020The effect of sustainable certification reputation on consumer behavior in the fashion industry: Focusing on the mechanism of congruence33 cited
    • 2025Sustainable Fashion, Circularity and Consumer Behavior – Systematic Review and a Social Marketing Research and Policy Agenda29 cited
    • 2024Sustainable Fashion Choices: Exploring European Consumer Motivations behind Second-Hand Clothing Purchases21 cited
    • 2023Does congruency matter for online green demarketing campaigns? Examining the effects of retargeting display ads embedded in different browsing contexts16 cited
    • 2023Prolificacy of Green Consumption Orientation and Environmental Knowledge to Slash Plastic Bag Consumption: The Moderating Role of Consumer Attitudes and the Demarketing Efforts16 cited
    • 2020Collaborative fashion consumption in the sharing economy: Philosophical and aesthetic perspectives14 cited
    • 2023The interplay between framing effects, cognitive biases, and learning styles in online purchasing decision: lessons for Iranian enterprising communities6 cited