Antecedents of social capital and its impact on satisfaction and Loyalty

Abstract

This study explores how private club members’ involvement with a club’s events/activities and online communities, influence club members’ bonding and bridging social capital, satisfaction, and loyalty to the club. An online survey of private club members across the U.S. was used to conduct this research. The findings of this study indicate (1) that there is a significant relationship between involvement with a club’s social events and activities and bonding and bridging social capital; and (2) that there is a significant mediating effect of involvement with a club’s social events and activities on the relationship between involvement with a club’s online communities and social capital. This study is among the first to examine the relationships among social capital, its antecedents, and consequences within a private club industry context.

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