References

• 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
• 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
• 1988Prospect theory: An analysis of decision under risk32,475 cited
• 1993What is coefficient alpha? An examination of theory and applications.8,803 cited
• 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
• 1985Mental Accounting and Consumer Choice4,875 cited
• 2008Mental Accounting and Consumer Choice3,415 cited
• 1999The role of perceived risk in the quality-value relationship: A study in a retail environment1,675 cited
• 1992Order effects in belief updating: The belief-adjustment model1,591 cited
• 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
• 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
• 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
• 1998The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges1,110 cited
• 1994Price, Product Information, and Purchase Intention: An Empirical Study