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How do loyalty programs affect goodwill? An optimal control approach
16 references·0 citing·43 second hop
How do loyalty programs affect goodwill? An optimal control approach (2018)How do loyalty programs affect goodwill? …Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Satisfaction: A Behavioral Perspective on the Consumer (2014)Satisfaction: A Behavioral Pe…The new strategic brand management : advanced insights and strategic thinking (2012)The new strategic brand manag…Satisfaction: a behavioral perspective on the consumer (2010)Satisfaction: a behavioral pe…The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty (2007)The Long-Term Impact of Loyal…Building consumer–brand relationship: A cross‐cultural experiential view (2006)Building consumer–brand relat…The economic analysis of advertising (2005)The economic analysis of adve…Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty (2003)Effects of Loyalty Programs o…Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value (2000)Implications of Loyalty Progr…Loyalty programs and their impact on repeat-purchase loyalty patterns (1997)Loyalty programs and their im…Do Customer Loyalty Programs Really Work (1997)Do Customer Loyalty Programs …The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study (1996)The relationships of customer…Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Customer Switching Behavior i…Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Advertising as Information (1974)Advertising as InformationOptimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Zero defections: quality comes to services. (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)An empirical analysis of the antecedents of electronic commerce service continuance (2001)Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics (2002)"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors (2004)Brand Loyalty Vs. Repeat Purchasing Behavior (1973)Strategic Management and Marketing in the Service Sector (1984)Putting the Service-Profit Chain to Work (1994)Understanding Relationship Marketing Outcomes (2002)Linking Organizational Resources and Work Engagement to Employee Performance and Customer Loyalty: The Mediation of Service Climate. (2005)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Crime and Punishment: An Economic Approach (1968)Information and Consumer Behavior (1970)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Measuring Service Quality: A Reexamination and Extension (1992)Relational Benefits in Services Industries: The Customer's Perspective (1998)A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery (1999)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)The Discovery of Grounded Theory (2017)Double Jeopardy Revisited (1990)Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes (1994)The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France (2001)When Does Commitment Lead to Loyalty? (2003)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Quality, satisfaction and behavioral intentions (2000)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)
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595 cited
  • 2006Building consumer–brand relationship: A cross‐cultural experiential view462 cited
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