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Sustainability Marketing Communications Based on Consumer Values and Principles
14 references·2 citing·45 second hop
Sustainability Marketing Communications Based on Consumer Values and Principles (2018)Sustainability Marketing Communications B…The Effective Executive: The Definitive Guide to Getting the Right Things Done (2020)The Effective Executive: The …The Sustainability Imperative (2018)The Sustainability ImperativeSustainable Marketing (2013)Sustainable MarketingReinventing Marketing to Manage the Environmental Imperative (2011)Reinventing Marketing to Mana…A framework for sustainable marketing (2011)A framework for sustainable m…Sustainability Marketing: A Global Perspective (2009)Sustainability Marketing: A G…Rethinking marketing: Peter Drucker’s challenge (2008)Rethinking marketing: Peter D…Motivational complexity of green consumerism (2007)Motivational complexity of gr…American mania: when more is not enough (2005)American mania: when more is …Environmentally responsible purchase behaviour: a test of a consumer model (2000)Environmentally responsible p…A framework for marketing management (2000)A framework for marketing man…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Why we buy what we buy: A theory of consumption values (1991)Why we buy what we buy: A the…The Effective Executive: The Definitive Guide to Getting the Right Things Done (1967)The Effective Executive: The …Comprehensive Study on the Determinants of Green Behaviour of Slovenian Consumers: The Role of Marketing Communication, Lifestyle, Psychological, and Social Determinants (2024)Comprehensive Study on the De…La Sostenibilidad como Estrategia Competitiva en empresas del sector Construcción del Departamento de Antioquia - Colombia (2021)La Sostenibilidad como Estrat…The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products (2006)“Greening” the marketing mix: do firms do it and does it pay off? 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(1943)Motivation and Personality (1997)Consumer perceived value: The development of a multiple item scale (2001)Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Diffusion of Innovations 1 (2019)Competitive advantage, creating and sustaining superior performance (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Green and competitive: ending the stalemate (1995)Climate change and visual imagery (2013)Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing (2017)What do we mean by sustainability marketing? 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References

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  • 2021La Sostenibilidad como Estrategia Competitiva en empresas del sector Construcción del Departamento de Antioquia - Colombia13 cited

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  • 2024Comprehensive Study on the Determinants of Green Behaviour of Slovenian Consumers: The Role of Marketing Communication, Lifestyle, Psychological, and Social Determinants12 cited