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ArticleCustomer retention in freemium applications

Unknown author2018

Article2018

Customer retention in freemium applications

Unknown author

20 citations·0/0 files stored·Journal of Marketing Analytics

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Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

1996The Behavioral Consequences of Service Quality 1993Customer satisfaction, customer retention, and market share 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy 2005The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention 2003Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development 2001The Loyalty Effect 1997The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development 2008Application of data mining techniques in customer relationship management: A literature review and classification

Cited by

2021Improved Retention Analysis in Freemium Role-Playing games by Jointly Modelling Players’ Motivation, Progression and Churn 2023How to reduce termination on freemium platforms—literature review and empirical analysis 2020Freemium marketing: use of demand-side research in market segmentation strategy

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Details

Year2018

Typearticle

Published2018-10-22

VenueJournal of Marketing Analytics

ISSN-L2050-3318

Languageen

Citations20

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1057/s41270-018-0042-x

openalex_workW2896047526

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