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Customer retention in freemium applications
16 references·3 citing·45 second hop
Customer retention in freemium applications (2018)Customer retention in freemium applicatio…Investigating the intention to purchase digital items in social networking communities: A customer value perspective (2011)Investigating the intention t…An Odyssey into Virtual Worlds: Exploring the Impacts of Technological and Spatial Environments on Intention to Purchase Virtual Products1 (2011)An Odyssey into Virtual World…Free: The future of a radical price (2010)Free: The future of a radical…Virtual item sales as a revenue model: identifying attributes that drive purchase decisions (2009)Virtual item sales as a reven…Free: the future of a radical price (2009)Free: the future of a radical…Application of data mining techniques in customer relationship management: A literature review and classification (2008)Application of data mining te…Modeling Customer Lifetime Value (2006)Modeling Customer Lifetime Va…The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (2005)The Effects of Customer Satis…Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Understanding the Effect of C…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…The Loyalty Effect (2001)The Loyalty EffectCustomer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development (1997)The impact of customer satisf…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Customer satisfaction, customer retention, and market share (1993)Customer satisfaction, custom…A MARKETING APPROACH FOR CUSTOMER RETENTION (1984)A MARKETING APPROACH FOR CUST…How to reduce termination on freemium platforms—literature review and empirical analysis (2023)How to reduce termination on …Improved Retention Analysis in Freemium Role-Playing games by Jointly Modelling Players’ Motivation, Progression and Churn (2021)Improved Retention Analysis i…Freemium marketing: use of demand-side research in market segmentation strategy (2020)Freemium marketing: use of de…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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How Emotional Contagion and Emotional Labor Affect Service Relationships (2006)Relationship quality as a predictor of B2B customer loyalty (2006)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)Handling class imbalance in customer churn prediction (2008)Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (2009)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth (2001)
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References

  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1993Customer satisfaction, customer retention, and market share2,151 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 2005The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention1,575 cited
  • 2003Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development1,490 cited
  • 2001The Loyalty Effect1,406 cited
  • 1997The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development1,340 cited
  • 2008Application of data mining techniques in customer relationship management: A literature review and classification1,267 cited
  • 1998Customer lifetime value: Marketing models and applications975 cited
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  • 1984A MARKETING APPROACH FOR CUSTOMER RETENTION414 cited
  • 2009Virtual item sales as a revenue model: identifying attributes that drive purchase decisions390 cited
  • 2011Investigating the intention to purchase digital items in social networking communities: A customer value perspective

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384 cited
  • 2009Free: the future of a radical price373 cited
  • 2010Free: The future of a radical price303 cited
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    • 2021Improved Retention Analysis in Freemium Role-Playing games by Jointly Modelling Players’ Motivation, Progression and Churn15 cited
    • 2023How to reduce termination on freemium platforms—literature review and empirical analysis12 cited
    • 2020Freemium marketing: use of demand-side research in market segmentation strategy10 cited