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I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media
16 references·9 citing·38 second hop
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2025Advances in Consumer Research13,264 cited
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  • 1973Availability: A heuristic for judging frequency and probability9,980 cited
  • 1974An approach to environmental psychology7,295 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
  • 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1971The Theory of Buyer Behavior2,797 cited
  • 2019Welcome to the experience economy2,562 cited
  • 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions2,256 cited
  • 2000The Limited Capacity Model of Mediated Message Processing

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2,150 cited
  • 2003Scaling Procedures2,135 cited
  • Cited by

    • 2021‘What lies behind the filter?’ Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being206 cited
    • 2023Assessing user benefits and privacy concerns in utilitarian and hedonic mobile augmented reality apps19 cited
    • 2020Exploring the impact of the physical conditions of mannequin displays on mental simulation: An embodied cognition theory perspective18 cited
    • 2021More than what meets the eye: Understanding the effects of poly-contextual cues in online fashion retailing17 cited
    • 2024Constructing a sensory model of Chinese luxury hotel experiences from mental imagery perspective16 cited
    • 2024Seeing as Feeling? The Impact of Tactile Compensation Videos on Consumer Purchase Intention13 cited
    • 2022Can visual language convey tactile experience? A study of the tactile compensation effect of visual language for online products12 cited
    • 2023El Manejo de las Transacciones Online y la Protección al Consumidor10 cited
    • 2025Exploring Visual Attention, Consumption Vision, and Attitude Toward Café Menus Using Eye‐Tracking Analysis7 cited