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Positioning strategies of retailers’ brands in the emerging market – a cluster analysis
16 references·0 citing·36 second hop
Positioning strategies of retailers’ brands in the emerging market – a cluster analysis (2018)Positioning strategies of retailers’ bran…A Concise Guide to Market Research (2011)A Concise Guide to Market Res…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Consumer‐based brand equity: improving the measurement – empirical evidence (2005)Consumer‐based brand equity: …An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share (2003)An Empirical Analysis of the …Positioning of Store Brands (2002)Positioning of Store BrandsDeveloping and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Marketing Research: An Applied Approach (2000)Marketing Research: An Applie…Building Store Loyalty through Store Brands (2000)Building Store Loyalty throug…Positioning theory : moral contexts of intentional action (1999)Positioning theory : moral co…Private Labels and the Channel Relationship: A Cross‐Category Analysis (1998)Private Labels and the Channe…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…Brand Equity, Brand Preference, and Purchase Intent (1995)Brand Equity, Brand Preferenc…When Do Private Labels Succeed (1993)When Do Private Labels SucceedVarieties of Positioning (1991)Varieties of PositioningManaging brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Positioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…Marketing Research (1970)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Measuring Brand Equity Across Products and Markets (1996)Brand trust in the context of consumer loyalty (2001)Developing and validating measures of facets of customer-based brand equity (2003)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Competitive Advantage of Nations (1991)A model of customer-based brand equity and its application to multiple destinations (2008)Celebrity endorsement, brand credibility and brand equity (2011)Managing Brand Equity (1991)Do Consumers Care about Ethics? Willingness to Pay for Fair‐Trade Coffee (2005)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)A resource‐based view of the firm (1984)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions (2004)Communication and Control Processes in the Delivery of Service Quality (1988)Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)The evolving brand logic: a service-dominant logic perspective (2009)Universities in a competitive global marketplace (2006)Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation (2018)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Disentangling the Effects of Team Competences, Team Adaptability, and Client Communication on the Performance of Management Consulting Teams (2013)Latent Profile Analysis (2016)Green supply chain management: theoretical framework and further research directions (2017)"I Never Knew I Was a Bilingual": Reimagining Teacher Identities in TESOL (2003)Personality Architecture: Within-Person Structures and Processes (2004)Learning in Activity (2014)
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References

  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 2000Marketing Research: An Applied Approach2,660 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 1999Positioning theory : moral contexts of intentional action1,512 cited
  • 1995Measuring customer‐based brand equity1,388 cited
  • 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
  • 1981Positioning: The Battle for Your Mind1,060 cited
  • 2005Consumer‐based brand equity: improving the measurement – empirical evidence1,034 cited
  • 2011A Concise Guide to Market Research744 cited
  • 1991Varieties of Positioning740 cited
  • 2000Building Store Loyalty through Store Brands684 cited
  • 1993When Do Private Labels Succeed549 cited
  • 2002Positioning of Store Brands394 cited
  • 1998Private Labels and the Channel Relationship: A Cross‐Category Analysis377 cited
  • 2003An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

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