References

• 2003Evolving to a New Dominant Logic for Marketing15,040 cited
• 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
• 2005INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions362 cited
• 2008Assessing marketing performance: don't settle for a silver metric129 cited
• 2016IMC – an integrative review75 cited
• 2010Integrated marketing communications: How can we measure its effectiveness?63 cited
• 2005New paradigm – IMC – under fire61 cited
• 2013Strategic IMC: From abstract concept to marketing management tool51 cited
• 2004Implementing the ‘connect the dots’ approach to marketing communication35 cited
• 2011PERFORMANCES AND MEASUREMENT OF INTEGRATED MARKETING COMMUNICATIONS (IMC) OF ADVERTISERS IN THAILAND17 cited

Cited by

No citing works inside the corpus for this window.