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The influence of advertising appeals on consumer perceptions of athlete endorser brand image

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1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited

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2024Femvertising or Faux Feminism? A Critical Discourse Analysis of Sport Femvertising Campaigns14 cited
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2024Athlete Brand Congruence as a Measure to Evaluate Brand Identity and Image Fit8 cited
2021Managing Athlete Brands in Transgressions: Influence of Athlete Performance Level and the Severity of the Transgression on Consumer Perceptions of the Athlete7 cited