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Applying a multiple criteria decision-making approach to establishing green marketing audit criteria
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Applying a multiple criteria decision-making approach to establishing green marketing audit criteria (2018)Applying a multiple criteria decision-mak…The interplay of strategic and internal green marketing orientation on competitive advantage (2018)The interplay of strategic an…DEMATEL Technique: A Systematic Review of the State-of-the-Art Literature on Methodologies and Applications (2018)DEMATEL Technique: A Systemat…“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)“Green Marketing”: An analysi…An integrated framework for sustainable supplier selection and evaluation in supply chains (2016)An integrated framework for s…“Greening” the marketing mix: do firms do it and does it pay off? (2012)“Greening” the marketing mix:…Green marketing strategies: an examination of stakeholders and the opportunities they present (2010)Green marketing strategies: a…Beyond ecolabels: what green marketing can learn from conventional marketing (2006)Beyond ecolabels: what green …An examination of corporate reporting, environmental management practices and firm performance (2006)An examination of corporate r…Green marketing: legend, myth, farce or prophesy? (2005)Green marketing: legend, myth…Green branding effects on attitude: functional versus emotional positioning strategies (2005)Green branding effects on att…Choosing the Right Green Marketing Strategy (2004)Choosing the Right Green Mark…Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives (2002)Marketing productivity, marke…Environmental marketing: A source of reputational, competitive, and financial advantage (2000)Environmental marketing: A so…Environmental Marketing: A Source of Reputational, Competitive, and Financial Advantage (2000)Environmental Marketing: A So…Expertise and the construction of relevance: Accountants and environmental audit (1997)Expertise and the constructio…A QUANTITATIVE APPROACH TO CONTENT VALIDITY1 (1975)A QUANTITATIVE APPROACH TO CO…Smart, sustainable, and green: the digital transformation of green-marketing (2025)Smart, sustainable, and green…Utilization of green internet of things (GIoT) applications towards sustainable performance: The antecedents and consequences of carbon footprint (2024)Utilization of green internet…Creating a fuzzy DEMATEL-ISM-MICMAC -fuzzy BWM model for the organization's sustainable competitive advantage, incorporating green marketing, social responsibility, brand equity and green brand image (2024)Creating a fuzzy DEMATEL-ISM-…Analysis of the Conceptual Frameworks of Green Marketing (2023)Analysis of the Conceptual Fr…The structure of sustainability marketing research: a bibliometric review and directions for future research (2022)The structure of sustainabili…Measuring Green Marketing: Scale Development and Validation (2022)Measuring Green Marketing: Sc…From fashion to farm: Green marketing innovation strategies in the Brazilian organic cotton ecosystem (2022)From fashion to farm: Green m…Internal audit planning using spherical fuzzy ELECTRE (2021)Internal audit planning using…Improving competitive strategic decisions of Chinese coal companies toward green transformation: A hybrid multi-criteria decision-making model (2021)Improving competitive strateg…Green product design in a supply chain with considering marketing under competition and coordination (2021)Green product design in a sup…Fostering reverse logistics in India by prominent barrier identification and strategy implementation to promote circular economy (2021)Fostering reverse logistics i…Evaluating the emerging opportunities and challenges from green marketing practices among Indian manufacturing industries (2021)Evaluating the emerging oppor…A weighted fuzzy approach for green marketing risk assessment: Empirical evidence from dairy industry (2021)A weighted fuzzy approach for…A Natural-Resource-Based View of the Firm (1995)A Natural-Resource-Based View of the Firm (1995)A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY. 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References

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  • 2005Green branding effects on attitude: functional versus emotional positioning strategies573 cited
  • 2000Environmental marketing: A source of reputational, competitive, and financial advantage533 cited
  • 2018The interplay of strategic and internal green marketing orientation on competitive advantage

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384 cited
  • 2002Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives289 cited
  • 1997Expertise and the construction of relevance: Accountants and environmental audit282 cited
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    • 2024Creating a fuzzy DEMATEL-ISM-MICMAC -fuzzy BWM model for the organization's sustainable competitive advantage, incorporating green marketing, social responsibility, brand equity and green brand image39 cited
    • 2022The structure of sustainability marketing research: a bibliometric review and directions for future research38 cited
    • 2022From fashion to farm: Green marketing innovation strategies in the Brazilian organic cotton ecosystem34 cited
    • 2021Green product design in a supply chain with considering marketing under competition and coordination34 cited
    • 2025Smart, sustainable, and green: the digital transformation of green-marketing28 cited
    • 2021Evaluating the emerging opportunities and challenges from green marketing practices among Indian manufacturing industries19 cited
    • 2023Analysis of the Conceptual Frameworks of Green Marketing18 cited
    • 2024Utilization of green internet of things (GIoT) applications towards sustainable performance: The antecedents and consequences of carbon footprint17 cited
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