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Insights from Industry Leaders: A Maturity Model for Strengthening Communication Measurement and Evaluation
16 references·1 citing·41 second hop
Insights from Industry Leaders: A Maturity Model for Strengthening Communication Measurement and Evaluation (2018)Insights from Industry Leaders: A Maturit…The International Encyclopedia of Strategic Communication (2018)The International Encyclopedi…Strategic Communication: Defining the Field and its Contribution to Research and Practice (2018)Strategic Communication: Defi…How Public Relations/Communication Departments Should Adapt to the Structure and Environment of an Organization … And What They Actually Do (2013)How Public Relations/Communic…The evolution of public relations measurement and evaluation (2012)The evolution of public relat…The Global public relations handbook: theory, research, and practice (2009)The Global public relations h…Furnishing the Edifice: Ongoing Research on Public Relations As a Strategic Management Function (2006)Furnishing the Edifice: Ongoi…The Global Public Relations Handbook: Theory, Research, and Practice (2003)The Global Public Relations H…Trends in public relations roles: 1990–1995 (1998)Trends in public relations ro…Organization theory: modern, symbolic, and postmodern perspectives (1998)Organization theory: modern, …Demonstrating Effectiveness in Public Relations: Goals, Objectives, and Evaluation (1998)Demonstrating Effectiveness i…Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Basics of qualitative researc…Models of Public Relations in an International Setting (1995)Models of Public Relations in…Management of corporate communication: from interpersonal contacts to external affairs (1995)Management of corporate commu…Excellence in public relations and communication management (1993)Excellence in public relation…Program evaluation and the roles of practitioners (1984)Program evaluation and the ro…Testing the practitioner's impact on clients (1979)Testing the practitioner's im…Maturity as a way forward for improving organizations’ communication evaluation and measurement practices (2019)Maturity as a way forward for…Researching Lived Experience: Human Science for an Action Sensitive Pedagogy (1990)Narrative Inquiry: Experience and Story in Qualitative Research (1999)Using thematic analysis in psychology (2006)Document Analysis as a Qualitative Research Method (2009)Seeking Qualitative Rigor in Inductive Research (2012)Beyond the two disciplines of scientific psychology. 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References

  • 1998Basics of qualitative research : techniques and procedures for developing grounded theory38,622 cited
  • 1998Organization theory: modern, symbolic, and postmodern perspectives2,155 cited
  • 1993Excellence in public relations and communication management1,144 cited
  • 2006Furnishing the Edifice: Ongoing Research on Public Relations As a Strategic Management Function532 cited
  • 2018Strategic Communication: Defining the Field and its Contribution to Research and Practice483 cited
  • 1979Testing the practitioner's impact on clients268 cited
  • 2009The Global public relations handbook: theory, research, and practice265 cited
  • 2018The International Encyclopedia of Strategic Communication221 cited
  • 1995Models of Public Relations in an International Setting220 cited
  • 1995Management of corporate communication: from interpersonal contacts to external affairs161 cited
  • 2013How Public Relations/Communication Departments Should Adapt to the Structure and Environment of an Organization … And What They Actually Do146 cited
  • 1984Program evaluation and the roles of practitioners143 cited
  • 1998Demonstrating Effectiveness in Public Relations: Goals, Objectives, and Evaluation128 cited
  • 2003The Global Public Relations Handbook: Theory, Research, and Practice126 cited

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  • 1998Trends in public relations roles: 1990–1995117 cited
  • 2012The evolution of public relations measurement and evaluation116 cited
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    • 2019Maturity as a way forward for improving organizations’ communication evaluation and measurement practices11 cited