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Marketing Myopia in Brazilian Public Universities: An Empirical Study Involving Academicians
16 references·0 citing·47 second hop
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References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 2002Assessing the impact of organizational practices on the relative productivity of university technology transfer offices: an exploratory study1,709 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 1996Integrating R&D and Marketing: A Review and Analysis of the Literature1,300 cited
  • 2004Toward a model of the effective transfer of scientific knowledge from academicians to practitioners: qualitative evidence from the commercialization of university technologies893 cited
  • 2015Academic Entrepreneurship: Time for a Rethink?707 cited
  • 1991Marketing‐orientation Revisited: The Crucial Role of the Part‐time Marketer543 cited
  • 2010Strategic Orientations in Management Literature: Three Approaches to Understanding the Interaction between Market, Technology, Entrepreneurial and Learning Orientations537 cited
  • 2002How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices508 cited
  • 2005Innovation speed: Transferring university technology to market482 cited
  • 1997Understanding contemporary marketing: Development of a classification scheme293 cited
  • 2014Learning in university technology transfer offices: transactions-focused and relations-focused approaches to commercialization of academic research224 cited

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  • 2014Toward successful commercialization of university technology: Performance drivers of university technology transfer in Taiwan205 cited
  • 2015Marketing capability, organizational adaptation and new product development performance199 cited
  • 2006Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers189 cited
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