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Understanding lovemark brands
16 references·4 citing·37 second hop
Understanding lovemark brands (2018)Understanding lovemark brandsPLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Using PLS Path Modeling for A…Strategic Brand Management (2007)Strategic Brand ManagementSpecifying Formative Constructs in Information Systems Research (2007)Specifying Formative Construc…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…The Problem of Measurement Model Misspecification in Behavioral and Organizational Research and Some Recommended Solutions. (2005)The Problem of Measurement Mo…A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)A Critical Review of Construc…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…A triangular theory of love. (1986)A triangular theory of love.Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Toward a Psychology of Being (1962)Toward a Psychology of BeingThe use of non-fungible tokens (NFTs) as promotional devices to build brands: An application of lovemark theory (2024)The use of non-fungible token…The Effect of Brand Lovemark on Reusable Cups in Coffee Shops: Machine Use Intention, Willingness to Pay a Deposit, and Green Brand Loyalty (2024)The Effect of Brand Lovemark …From Green Lovemarks to Brand Loyalty: Examining the Underlining Role of Customer Engagement Behaviour and Altruism (2024)From Green Lovemarks to Brand…Lovemarks and beyond: Examining the link between lovemarks and brand loyalty through customer advocacy in the automobile industry (2023)Lovemarks and beyond: Examini…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? 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(2005)Understanding Customer Experience Throughout the Customer Journey (2016)Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study (2004)Introduction (2007)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)An assessment of survey research in POM: from constructs to theory (1998)Comparing Response Rates from Web and Mail Surveys: A Meta-Analysis (2008)
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References

  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1962Toward a Psychology of Being7,191 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research5,847 cited
  • 2009Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration14,931 cited
  • 1999Whence Consumer Loyalty?4,891 cited
  • 2007Specifying Formative Constructs in Information Systems Research3,046 cited
  • 1986A triangular theory of love.2,611 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 2007Strategic Brand Management1,706 cited

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2005
The Problem of Measurement Model Misspecification in Behavioral and Organizational Research and Some Recommended Solutions.
1,675 cited

Cited by

  • 2024The use of non-fungible tokens (NFTs) as promotional devices to build brands: An application of lovemark theory24 cited
  • 2023Lovemarks and beyond: Examining the link between lovemarks and brand loyalty through customer advocacy in the automobile industry18 cited
  • 2024The Effect of Brand Lovemark on Reusable Cups in Coffee Shops: Machine Use Intention, Willingness to Pay a Deposit, and Green Brand Loyalty10 cited
  • 2024From Green Lovemarks to Brand Loyalty: Examining the Underlining Role of Customer Engagement Behaviour and Altruism9 cited