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Evolving and Expanding Marketing to Address Challenges and Opportunities in BoP Markets: Looking Back and Forward
16 references·1 citing·42 second hop
Evolving and Expanding Marketing to Address Challenges and Opportunities in BoP Markets: Looking Back and Forward (2018)Evolving and Expanding Marketing to Addre…The subsistence marketplaces approach to poverty (2017)The subsistence marketplaces …Sustainability Challenges and Solutions at the Base of the Pyramid (2017)Sustainability Challenges and…Subsistence Entrepreneurship, Value Creation, and Community Exchange Systems (2014)Subsistence Entrepreneurship,…Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy (2012)Marketing Interactions in Sub…Product Development for the BoP : Insights on Concept and Prototype Development from University‐Based Student Projects in I ndia (2011)Product Development for the B…You Say Illegal, I Say Legitimate: Entrepreneurship in the Informal Economy (2009)You Say Illegal, I Say Legiti…Understanding consumption and entrepreneurship in subsistence marketplaces (2009)Understanding consumption and…Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation (2009)Ingraining Product-Relevant S…Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View (2007)Profitable Business Models an…The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (2005)The Fortune at the Bottom of …Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management (2004)Decision Making and Coping of…The Great Leap: Driving Innovation From the Base of the Pyramid (2002)The Great Leap: Driving Innov…Serving the world's poor, profitably. (2002)Serving the world's poor, pro…Cents and Sociability: Household Income and Social Capital in Rural Tanzania (1999)Cents and Sociability: Househ…Capability and Well‐Being (1993)Capability and Well‐BeingPOOR, RELATIVELY SPEAKING * (1983)POOR, RELATIVELY SPEAKING *Sustainable Luxury Brands Strategies for Base of the Pyramid Wellbeing (2025)Sustainable Luxury Brands Str…Self-efficacy: Toward a unifying theory of behavioral change. (1977)Social Capital in the Creation of Human Capital (1988)Self-Efficacy: The Exercise of Control (1999)Creating mutual value: Lessons learned from ventures serving base of the pyramid producers (2009)Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy (2013)Reviewing a Decade of Research on the “Base/Bottom of the Pyramid” (BOP) Concept (2013)On the measurement of inequality (1970)Social Limits to Growth (1976)Deprivation (1987)Capability and Well-Being (2007)Acute Multidimensional Poverty: A New Index for Developing Countries (2011)Institutions, Institutional Change and Economic Performance (1991)Dynamic capabilities and strategic management (1997)Building Social Business Models: Lessons from the Grameen Experience (2010)The fortune at the bottom of the pyramid (2010)The Business Model: Recent Developments and Future Research (2011)Business models for sustainable innovation: state-of-the-art and steps towards a research agenda (2012)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Institutions, Institutional Change and Economic Performance (1990)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)The Institution-Based View as a Third Leg for a Strategy Tripod. (2009)Resource Orchestration to Create Competitive Advantage (2010)Legitimacy (2017)Naturalistic inquiry (1985)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Stress and consumer behavior (2007)Life Satisfaction, Self-Determination, and Consumption Adequacy at the Bottom of the Pyramid (2011)The Discovery of Grounded Theory (2017)Consumer Vulnerability (2020)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)Corporate Social Responsibility Theories: Mapping the Territory (2004)Why would corporations behave in socially responsible ways? an institutional theory of corporate social responsibility (2007)On the Empirics of Social Capital (2002)Measuring Social Capital (2004)Spiraling-Up: Mapping Community Transformation with Community Capitals Framework (2006)A typology of social entrepreneurs: Motives, search processes and ethical challenges (2008)From Strategy to Business Models and onto Tactics (2010)The Circular Economy – A new sustainability paradigm? (2016)A Model of Strategic Entrepreneurship: The Construct and its Dimensions (2003)Justice Beyond Borders (2005)The Capability Approach: a theoretical survey (2005)Wellbeing, Freedom and Social Justice (2017)
this work references cited by second hop

References

  • 1993Capability and Well‐Being3,734 cited
  • 1983POOR, RELATIVELY SPEAKING *1,830 cited
  • 2005The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits1,780 cited
  • 2002Serving the world's poor, profitably.1,520 cited
  • 1999Cents and Sociability: Household Income and Social Capital in Rural Tanzania1,114 cited
  • 2009You Say Illegal, I Say Legitimate: Entrepreneurship in the Informal Economy1,078 cited
  • 2007Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View745 cited
  • 2002The Great Leap: Driving Innovation From the Base of the Pyramid592 cited
  • 2004Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management298 cited
  • 2009Understanding consumption and entrepreneurship in subsistence marketplaces232 cited
  • 2012Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy222 cited
  • 2011Product Development for the BoP : Insights on Concept and Prototype Development from University‐Based Student Projects in I ndia172 cited
  • 2009Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation150 cited
  • 2014Subsistence Entrepreneurship, Value Creation, and Community Exchange Systems

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146 cited
  • 2017The subsistence marketplaces approach to poverty83 cited
  • 2017Sustainability Challenges and Solutions at the Base of the Pyramid80 cited
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    • 2025Sustainable Luxury Brands Strategies for Base of the Pyramid Wellbeing1 cited