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Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors · Study

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ArticleConsumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors

O. Cem Ozturk2019

Article2019

Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors

O. Cem Ozturk · Pradeep K. Chintagunta · Sriram Venkataraman

36 citations·0/0 files stored·Marketing Science

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Consumer Market Behavior and Pricing Merger and Competition Analysis Corporate Insolvency and Governance

Abstract

We empirically study the effect of Chrysler’s Chapter 11 bankruptcy filing on the quantity sold by its competitors in the U.S. auto industry.

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1969The social psychology of organizing 1999Threshold effects in non-dynamic panels: Estimation, testing, and inference 1980Irreversibility, Uncertainty, and Cyclical Investment 1996Measuring Brand Equity Across Products and Markets 1992Liquidation Values and Debt Capacity: A Market Equilibrium Approach 1998Brand Equity as a Signaling Phenomenon 1989Country Image: Halo or Summary Construct?

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Details

Year2019

Typearticle

Published2019-03-01

VenueMarketing Science

ISSN-L0732-2399

Languageen

Citations36

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1287/mksc.2018.1138

openalex_workW2901873541

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