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Spillover effects of competitive rivalry on brand extensions · Study

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ArticleSpillover effects of competitive rivalry on brand extensions

Nicolas Pontes2021

Article2021

Spillover effects of competitive rivalry on brand extensions

Nicolas Pontes · Vivian Pontes

19 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1977Features of similarity.1975Family resemblances: Studies in the internal structure of categories 1990Consumer Evaluations of Brand Extensions 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency 1992The Effects of Sequential Introduction of Brand Extensions 2003Revenue Premium as an Outcome Measure of Brand Equity 2013The Construction of Social Judgments

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2021The anatomy of a rivalry: the role of resentment in the development of brand attitudes

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Year2021

Typearticle

Published2021-02-26

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations19

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/s41262-021-00234-w

openalex_workW3135082563

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