References

• 1977Features of similarity.7,414 cited
• 1975Family resemblances: Studies in the internal structure of categories5,932 cited
• 1990Consumer Evaluations of Brand Extensions3,266 cited
• 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
• 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
• 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
• 2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
• 2013The Construction of Social Judgments925 cited
• 1994The Importance of the Brand in Brand Extension819 cited
• 1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
• 1980Industry Structure and Competitive Strategy: Keys to Profitability755 cited
• 2006Drivers of Brand Extension Success667 cited
• 1998An Empirical Analysis of Umbrella Branding480 cited
• 1987Alternative Models of Categorization: Toward a Contingent Processing Framework478 cited
• 1994The Importance of the Brand in Brand Extension435 cited