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Desenvolvimento de um Framework de Adoção da Inovação no Mercado de Baixa Renda
16 references·2 citing·38 second hop
Desenvolvimento de um Framework de Adoção da Inovação no Mercado de Baixa Renda (2018)Desenvolvimento de um Framework de Adoção…Reviewing a Decade of Research on the “Base/Bottom of the Pyramid” (BOP) Concept (2013)Reviewing a Decade of Researc…Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Consumer Acceptance and Use o…Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology (2012)Consumer acceptance and use o…Reverse innovation, emerging markets, and global strategy (2011)Reverse innovation, emerging …Bottom of the Pyramid as a Source of Breakthrough Innovations (2011)Bottom of the Pyramid as a So…Winning in Emerging Markets: A Road Map for Strategy and Execution (2010)Winning in Emerging Markets: …Lo que se necesita para el futuro: una cultura de la sinceridad (2009)Lo que se necesita para el fu…How GE Is Disrupting Itself (2009)How GE Is Disrupting ItselfThe next 4 billion : market size and business strategy at the base of the pyramid (2007)The next 4 billion : market s…The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (2005)The Fortune at the Bottom of …User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Informatio…The Great Leap: Driving Innovation From the Base of the Pyramid (2002)The Great Leap: Driving Innov…User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…Innovativeness, Novelty Seeking, and Consumer Creativity (1980)Innovativeness, Novelty Seeki…Innovativeness: The Concept and Its Measurement (1978)Innovativeness: The Concept a…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…25 anos de pesquisa na base da pirâmide: um estudo bibliométrico (2023)25 anos de pesquisa na base d…O efeito da inovação nas empresas multinacionais brasileiras para o desenvolvimento de negócios na base da pirâmide (2022)O efeito da inovação nas empr…Conflict, arousal, and curiosity. 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(1982)Role of Product-Related Conversations in the Diffusion of a New Product (1967)Innovative Behavior and Communication (1972)Perceived Innovation Attributes as Predictors of Innovativeness (1974)Measuring Consumer Innovativeness (1991)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Older Adults' Reasons for Using Technology while Aging in Place (2015)Cocreating business's new social compact. (2007)Service Innovation in the Digital Age: Key Contributions and Future Directions (2015)Sustainability‐oriented Innovation: A Systematic Review (2015)Customer engagement in service (2017)The Duality of Human Existence (1969)An Integrated Model of Information Systems Adoption in Small Businesses (1999)User Acceptance of Information Technology: Toward a Unified View (2003)Preservice Teachers’ Acceptance of Learning Management Software: An Application of the UTAUT2 Model (2013)Using the Technology Acceptance Model in Understanding Academics’ Behavioural Intention to Use Learning Management Systems (2014)Integration of UTAUT model in internet banking adoption context (2019)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1 (2000)Unified Theory of Acceptance and Use of Technology: A Synthesis and the Road Ahead (2016)Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model (2017)Corporate Social Responsibility in Developing Countries as an Emerging Field of Study (2016)Country-level institutions, firm value, and the role of corporate social responsibility initiatives (2016)Environmental, Social and Governance (ESG) Scores and Financial Performance of Multilatinas: Moderating Effects of Geographic International Diversification and Financial Slack (2019)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A typology of social entrepreneurs: Motives, search processes and ethical challenges (2008)From Strategy to Business Models and onto Tactics (2010)The Circular Economy – A new sustainability paradigm? 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References

  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology115,720 cited
  • 2005The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits1,780 cited
  • 1980Innovativeness, Novelty Seeking, and Consumer Creativity1,715 cited
  • 1978Innovativeness: The Concept and Its Measurement1,549 cited
  • 2012Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology1,278 cited
  • 2010Winning in Emerging Markets: A Road Map for Strategy and Execution1,218 cited
  • 2011Bottom of the Pyramid as a Source of Breakthrough Innovations766 cited
  • 2011Reverse innovation, emerging markets, and global strategy694 cited
  • 2009How GE Is Disrupting Itself596 cited
  • 2009Lo que se necesita para el futuro: una cultura de la sinceridad595 cited
  • 2002The Great Leap: Driving Innovation From the Base of the Pyramid592 cited
  • 2013

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Reviewing a Decade of Research on the “Base/Bottom of the Pyramid” (BOP) Concept
539 cited
  • 2007The next 4 billion : market size and business strategy at the base of the pyramid400 cited
  • Cited by

    • 2022O efeito da inovação nas empresas multinacionais brasileiras para o desenvolvimento de negócios na base da pirâmide0 cited
    • 202325 anos de pesquisa na base da pirâmide: um estudo bibliométrico0 cited